IGT signs major deal with West Virginia Lottery

IGT signs major deal with West Virginia Lottery

Monday, June 26, 2017 Posted by James Walker
The lottery will receive several components of IGT’s Aurora platform

International Game Technology (IGT) has been awarded a seven-year contract to provide the West Virginia Lottery with a wide array of products, including a new draw-based central system, new lottery terminals, a multi-technology communications network and ongoing services.

Under the terms of the contract, which is expected to commence on June 28, 2018, the West Virginia Lottery will receive several components of IGT’s Aurora platform, including Aurora Navigator back-office applications for lottery personnel.

The lottery will also receive IGT’s Aurora Performance Intel solution, a comprehensive business intelligence and analytics tool that provides actionable insights.

IGT’s Aurora Retailer Wizard solution offers a secure website for West Virginia Lottery retailers to more effectively manage their businesses, while Aurora OnePlace provides lottery field sales personnel more effective tools for sales and inventory management at retail locations.

The West Virginia Lottery will also receive IGT’s full function Altura Flex draw-based lottery terminal offering a smaller footprint to optimise retail space, while continuing to offer a highly configurable platform derived from the Altura GT1200.

A new reader for play slips is designed to reduce maintenance cycles and improve throughput. A high-resolution wide-screen retailer display will enhance the ease of use and productivity of retailers.

IGT’s Aurora MultiMedia in-store signage will allow for the transmission and management of West Virginia Lottery information, advertisements and promotions directly to players at the point of sale.

The lottery will also receive an enhanced communications solution for over half of its retailer network with IGT’s patented Dual Comm Inside, an innovative pairing of next-generation VSAT technology with 4G cellular, to offer the highest network availability in the lottery industry.

The deal follows IGT’s recent signing of a four-year contract with the West Virginia Lottery to provide 100% of the lottery’s instant ticket printing business.

Since the West Virginia Lottery began in 1986, more than $9 billion in lottery proceeds have been returned to US state. The group hosts numerous daily and weekly draws, and operates many instant-win games with various stakes.

Commenting on the deal, Jay Gendron, senior vice president of IGT’s North America lottery division, said: “We have designed our products and services to assist the lottery in achieving its sales and will work to improve growth and sustain profitability.

“We appreciate the lottery’s continued confidence in IGT, and are proud to be a partner in the commitment of our customer to maximise returns for their good causes including West Virginia seniors, education, and tourism.”

The news comes after IGT reported a 23.2% increase in revenues for its North American lottery operations in 2016. The division saw sales of $65.3 million, underscoring what chief executive Marco Sala called the “stability and vibrancy” of the segment.

Totally Gaming says: IGT’s North American lottery division is focused on driving same-store sales growth in maturing markets across the US and Canada. This is clearly the case with the new West Virginia Lottery contract, where the group’s holistic Aurora platform will help bolster retail operations across the state.

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