How Scientific Games took over long-standing Danish lottery deal

How Scientific Games took over long-standing Danish lottery deal

Wednesday, March 2, 2016 Totally Gaming
Scientific Games has signed two long-term deals with Danske Spil

Scientific Games has achieved a major coup in Denmark as Danske Spil's lottery chose to award it a new supply deal ahead of the incumbent provider, which had held the contract for the last 26 years.

The gaming services supplier agreed a seven-year deal to supply Danske Lotteri Spil's new systems technology, including game solutions and services.

In addition, Scientific Games won a five-year contract for Danske Spil's interactive player account management (PAM) solution, including services that will unify the player experience across products and distribution channels.

Danske Spil chief executive Hans Christian Madsen said that Scientific Games, which already provides instant games and interactive products to the Danish operator, is well-positioned to develop their new systems and through its understanding of Denmark's market and consumers.

"Scientific Games has demonstrated that their integrated systems technologies, expertise and quality of service meet the complex business needs of Danske Spil for secure lottery and gaming operations,” Madsen said. “We believe that a new open architecture system, advanced lottery numbers games and unified PAM solution will play an important role in our overall mission to increase revenues in the coming years."

The deal comes after Scientific Games last week revealed significant quarter-on-quarter growth in Q4 2015 thanks to the sale of 8,990 gaming units, which was a 46 per cent rise on the previous period. The company also announced a net loss of $1.4bn (€1.27bn) in the year to December 31, with total revenue of $2.8bn boosted by the addition of Bally, which it acquired in November 2014.

Speaking about the new deal with Danske Spil, Patrick McHugh, senior vice-president (lottery systems), said: “Danske Spil is one of the most progressive lottery and gaming organisations in the world. Scientific Games is leading innovation in the industry for integrated technology that creates a seamless player experience across all products and all channels of play. We are a great match.”

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