Global lottery industry maintains growth trajectory
Global lottery industry maintains growth trajectory
Edging up from a half-year on half-year increase in sales of 4.5%, lotteries around the world continued to gain momentum in the third quarter of 2016, resulting in an aggregate increase in sales of 4.9% for the period January to September 2016, compared with the first nine months of 2015.
According to the World Lottery Association’s (WLA) latest Quarterly Lottery Sales Indicator, which compiles the results of 38 participating lotteries around the world, nine-month on nine-month sales were up sharply in Africa, and were also up in North America, Asia Pacific, and Europe. Sales in Latin America held steady.
The Africa region enjoyed the strongest performance over the first nine months of 2016, compared to the first nine months of 2015, with participating African lotteries reporting an aggregate year-on-year increase in sales of 27.6%. Once again, the main contribution to the performance of the African market came from South Africa’s Ithuba National Lottery.
The North American market also performed robustly, with participating North American lotteries reporting an aggregate three-quarter year on three-quarter year increase in sales of 7.8%.
“Once again, lotteries across the continent were in the black,” the association stated. “The Minnesota Lottery, Kentucky Lottery, California Lottery and the Tennessee Education Lottery all enjoyed sales growth of more than 10% over the first nine months of 2016, as against the first nine months of 2015.”
North of the US-Canada border, the Ontario Lottery and Gaming Corporation enjoyed the best performance of participating Canadian lotteries, reporting an increase in sales of 5.4% over the nine months to September 2016, compared to the corresponding revenue period of 2015.
In the Asia-Pacific region, participating lotteries recorded an aggregate 9M-on-9M increase in sales of 4.6%. As in the first half of 2016, growth in the Asia-Pacific region was driven by China Sports Lottery, which saw its sales increase by 12.6% over the nine months to September 2016, as compared to the nine months to 2015.
Over the 9M-on-9M period, sales growth in China was driven by the Guess Lottery game, the sales of which increased by 32.5% over the given timeframes.
According the WLA, the picture in Europe was similar to that reported at half year, with participating European lotteries witnessed an aggregate increase in sales of 4.2% over the period January-September 2016, as against January-September 2015.
Leading the pack was Norway’s Norsk Tipping, which saw its sales strengthen from a half-year on half-year increase of 10.8% to a nine-month on nine-month increase of 11.8%.
Also performing strongly were France’s FDJ, which reported a 9M-on-9M increase in sales of 8.9%, and Hungary’s Szerencsejáték Zrt, where sales increased by 8.5% year on year.
In Latin America, meanwhile, participating lotteries held steady, reporting an aggregate increase in sales of 0.1%, again on the basis of revised reporting measures from Argentina’s Lotería Nacional Sociedad del Estado.
“Once again the Argentinian national lottery continued its rapid growth in 2016, reporting a double-digit increase in sales for the nine months through to September 2016, as against the nine months through to September 2015,” the WLA stated.
Offsetting the performance of the Argentinian National Lottery was Brazil’s Caixa Econômica Federal, which saw its sales contract over the same time periods. Beyond these results, sales at Chile’s Polla Chilena continued to strengthen, growing by 5.7% over 9M 2016, versus 9M 2015, while Mexico’s Lotería National para la Asistencia Pública performed similarly, overseeing an increase in sales of 5.3% for the period January-September 2016, as against the period January-September 2015. For its part, Mexico’s Pronósticos held steady.
The World Lottery Association (WLA) is an international, member-based organisation of state-authorised lotteries and suppliers to the global lottery industry. Its mission is to advance the collective interests of its members and to facilitate their development through the provision of a range of lottery-related services, such as internationally recognized lottery sector standards.
Commenting on the data for the first nine months of 2016, the association’s executive director, Philip Springuel, told TotallyGaming: “The continued growth of the lottery industry, even in these challenging times, is a testament to the public’s ongoing desire to play fun, entertaining and socially responsible games that contribute to good causes.”
The WLA’s latest sales data was released on the heels of the 2016 World Lottery Summit, which took place at Marina Bay Sands in Singapore. Running from November 6-9, the biennial summit attracted more than 1,000 attendees, 41 exhibitors in the trade show area of around 5,000 square metres, eight keynote speakers and nine parallel sessions.
During the event last year, Jean-Luc Moner-Banet, general director of Société de la Loterie de la Suisse Romande, Switzerland, was re-instated as WLA president for a third term. Rebecca Paul Hargrove, president and CEO of the Tennessee Education Lottery Corporation, US, was also re-elected to the position of senior vice president.
The World Lottery Summit 2018 will be held in Buenos Aires, Argentina.
TotallyGaming says: In 2015, the global lottery industry saw sales of $279.9 billion, down slightly on 2014. The World Lottery Association’s latest Quarterly Lottery Sales Indicator for the first nine months of 2016 suggests growth has returned to the industry, which continues to raise many billions of dollars for good causes around the world each year.