Camelot reports “extremely strong” sales after Lottery changes

Camelot reports “extremely strong” sales after Lottery changes

Friday, October 16, 2015 Totally Gaming
The operator has defended its new-look Lotto draw

Camelot Group has told TotallyGaming.com that UK National Lottery sales have been “extremely strong” following controversial changes to the main Lotto draw.

TotallyGaming.com reported earlier this week that the National Lottery Facebook site had been bombarded with criticism from players and former players who were dissatisfied with the increase in the number of balls in the twice-weekly main Lotto draw.

The rise from 49 to 59 balls means that players now have less chance of winning the main jackpot, however a Camelot spokesperson said that the response has been largely positive.

“Although we don’t report sales on a game-by-game or draw-by-draw basis, we saw extremely strong sales for Saturday’s launch draw – this clearly indicates to us that players are excited about the new-look Lotto game,” the spokesperson said.

Camelot promoted the changes by saying that players now have a better chance of becoming a millionaire, that there are more prizes on offer and that jackpots will be bigger. The company is adamant that the changes will aid the long-term success of the National Lottery.

The spokesperson said: “In terms of public sentiment, we saw a similar initial reaction from some players when we reinvigorated Lotto back in 2013.

“However, the overwhelming success of those changes – Lotto sales growth after years of decline and £300m (€407.8m/$463.4m) more for Good Cause projects – shows that we were absolutely right to make the changes we did, as players have clearly stayed in the game.”

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