Camelot Global excited by digital opportunities in North America

Camelot Global excited by digital opportunities in North America

Tuesday, July 7, 2015 Totally Gaming
Laura Pearson is pleased with the progress being made in North America

Lottery solutions company Camelot Global has identified digital as a focus for growth in the important North American market.

Camelot Global, which became a standalone company from the Camelot Group last November, this week announced that it had strengthened its executive team with the appointment of Duncan Malyon as its new senior vice-president of North America.

Camelot Global offers technology, advisory and consulting and strategic investment services around the world, but head of global corporate affairs Laura Pearson told TotallyGaming.com that North America is a particularly important region.

“We have built up a strong set of credentials in North America and we are very proud of the work we have done to date,” she said. “We look forward to building on that success and exploring and progressing relevant opportunities as they arise.

“We believe that the North American market is full of opportunities, for example, digital growth – both online and in retail, will continue to expand in the US as lotteries look to become truly multi-channel. With the right procurement process the private management model can be a win/win situation for all and we believe this is a real opportunity going forward.”

Camelot Global already has major partners in the North American market, with the Massachusetts State Lottery, Atlantic Lottery Corporation and New York State Lottery among those it has worked alongside.

Malyon, who has been serving as sales director at Camelot UK and is to report directly to Camelot Global chief executive Nigel Railton, will place a particular focus on developing the company’s future digital and retail channel strategy.

Malyon told TotallyGaming.com: “The first few months of my new role will be about meeting, listening and learning from the lottery directors. I’m thrilled to be joining Camelot Global at such an exciting time, and can’t wait to get stuck into this new challenge."

He added: “Over the last few years the company has established itself in the industry for offering its clients the very best strategic advice, managed service solutions and now industry-leading technology. As Camelot Global grows, it is imperative that we continue to innovate and lead the market, and I look forward to playing my role in further developing that process.”

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