Australia primed for new secondary lottery brand LottoMania

Australia primed for new secondary lottery brand LottoMania

Friday, July 29, 2016 Posted by Andy McCarron

Cardinal House is looking to tap into the Australian Lotto culture with a new brand offering players the opportunity to buy tickets from around the globe.

Cardinal House is launching LottoMania which will offer Australian and international customers the opportunity to enter into major worldwide lotteries and play a different lottery online every day, by purchasing either an individual ticket or by playing one of their new online syndicates, known as Group Play.

Chairman Graham Martin told TotallyGaming.com: “There is a lottery culture in Australia - there has been a compound growth of 1.2% over the last five years so the market would reach around the A$6m mark. But we will not curtail ourselves to just Australia as we are permitted to offer our services overseas under all the normal criteria.”

Via its lotteries wagering system LottoMania will offer ticket sales for: - the EuroMillions; the French Lotto; American Mega-Millions; Germany’s Lotto 6aus49; SuperEnaLotto; the UK National Lottery and the Austrian Lotto.

Martin added: “Part of our expansion plan is to offer our customers the opportunity to purchase a ticket in the world’s largest and most rewarding lotteries. The partnership with a major lotteries provider shows the commitment of the group and underpins the scale of our intentions.” 

LottoMania has been made possible thanks to a new deal with Gibraltar-based secondary lotteries provider Winners Management Limited and that the Bookmaker and Betting Exchange licence granted by the Norfolk Island Gaming Authority in December 2015, subject to licensing and operational approval. 

Cardinal House managing director Paul Carroll added: “Traditionally lotteries have relied on distribution through physical outlets, however lotteries easily lend themselves to the online channel, especially as the rapid increase in the use of internet-connected mobile devices allows participants to access the internet more easily.”

Totally Gaming Says: Now is a good time for Cardinal House to get involved, as secondary lotteries are growing in popularity, as indicated by the growth of the UK-based company ZEAL Networks SE.  The total lottery market across all channels globally is estimated at US$284 billion (A$378 billion) in sales in 2014, and has increased at a compound annual growth rate of 4.3% over the previous decade.  

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