Number Crunching – Super Bowl miracle, YouTube hits and Betsson acquisition

Number Crunching – Super Bowl miracle, YouTube hits and Betsson acquisition

Friday, February 10, 2017
A breakdown of some of the more interesting figures to emerge from the gambling industry in the past seven days.

$7.8 billion – The amount reported to have been wagered by US punters during last weekend’s Super Bowl LI final, according to the American Gaming Association. US media has labelled Super Bowl Li as the ‘Brady Miracle’ following a spectacular 25-point comeback by Tom Brady’s New England Patriots.

AUS $300 million - The value attached to Crownbet’s controversial digital services agreement with NSW Clubs, which has been disputed by Tabcorp regarding a breach of contract with New South Wales government for provision of gaming machines to live venues.

110 million – The number of YouTube views garnered by Pikotaro, the Japanese singer of ‘Pen-Pineapple-Apple-Pen’. This week new slots manufacturer Ganapati unveiled its Pikotaro themed slot at ICE 2017.

1,198,000 – The number of tips posted on leading online betting player portal Owners Better Collective posted its full-year 2016 breakdown of activity detailing customer interaction.

£26 million – The cost of the outright acquisition of UK interactive gambling operator NetPlay TV by Betsson AB. The Nordic bookmaker continues its aggressive European multi-brand strategy targeting the saturated UK market, despite overcoming a turbulent 2016.

2 – Retail partners bet90 and Get Bet have confirmed for SBTECH’s omni channel solutions, as the technology provider enters the newly regulated Romanian betting market strongly having gained a supplier license in Q4 2016.


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Is the current bonus structure to blame for the gambling industry losing trust?

A recent Gambling Commission survey has noted a plummet in consumer confidence in the gambling industry. What do you think is the biggest cause behind this?

Confusing sign-up bonus conditions
49% (55 votes)
Over saturation of gambling advertising on TV
19% (21 votes)
FOBTs and the campaign against them
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Clustering of gambling establishments
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