Number Crunching Special - Records soar for biggest ICE in 2017

Number Crunching Special - Records soar for biggest ICE in 2017

Thursday, February 2, 2017
A special focus on ICE 2017, with a breakdown of some of the interesting figures to emerge from this year's event.

67 - The number of jurisdictions and sovereign states represented on the show floor at ICE 2017. The UK, Malta, United States, Isle of Man, Italy, Germany, Slovenia, Spain, Czech Republic, Taiwan and Austria will all have double digit representation at the event.

557 - Over 557 regulators and legislators from jurisdictions around the globe set to attend the ExCeL London for ICE 2017, alongside 51 CEO's representing every major industry body and trade association in the world.

91 - The total number of gaming organisations exhibiting at ICE for the first time in 2017, from across 34 nations. Of these first-time exhibitors, the most represented countries are the UK (17), Malta (13), United States (6), China, Cyprus and Taiwan (all 4).

40,925 sqm - The total net space occupied by ICE at the ExCeL London, compared to the 38,980 sqm in 2016. The additional 1,945 sqm represents a 5% increase in space, and ensures that ICE 2017 is the biggest on record.

42 - The number of accredited media organisations with their own stand space at ICE 2017. 130 journalists and publishers have also been expected for one of the most reported events in Gaming history.

600 sqm - Prague-based Apollo Games, a slot and lottery systems creator, is the biggest first-time exhibitor in the history of ICE Totally Gaming with a 600 sqm presence at stand N6-160.

40 - The number of pages in a puzzle book to promote attendance at ICE 2017. The Clarion team has described it as “an unconventional element within what is a mammoth marketing initiative”. 'ICE - providing all the answers', which is also available in digital format, poses questions on things such as the host city of London and ICE advertising campaigns.

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