Number Crunching - Kindred spirit, tax increase and a new look for Coral

Number Crunching - Kindred spirit, tax increase and a new look for Coral

Thursday, December 8, 2016
A breakdown of some of the more interesting figures to emerge from the gambling industry in the past seven days

5 - the number of B2C brands unaffected by the rebranding of Unibet Group to Kindred Group. Unibet, Maria Casino, Bingo.com, Stan James and iGame will all continue to operate under the same branding. CEO Henrik Tjärnström said: “As Kindred we can create a greater distinction between our consumer facing brands and the group brand, providing us with the necessary strategic flexibility to ensure we remain at the very forefront of our industry. As a group we have played an important part in driving the industry forward, and we intend to continue to do so in the future.”

54 - the number of races that Sportradar will oversee across three years after signing an integrity deal with MotoGP in a first for the motorsport industry.  In addition, Sportradar will deliver five Education and Prevention Workshops to a wide range of participants and stakeholders, as well as providing an e-learning program for all riders and teams.

19,000 - the number of IGT Universal Game Adaptor (UGA) and Service Window solutions that Station Casinos were already running across its estate before signing up its newly acquired Palms Resort Casino to the same system.  

Nick Khin, IGT senior vice president of sales, North America Gaming & Interactive, said: “This agreement represents the value that IGT systems bring to the gaming industry's most innovative operators.  Within just one month of acquiring Palms Resort Casino, Station Casinos elected to replace the property's existing casino management system with IGT Advantage.”

£110m - the amount of extra taxes that HMRC believes that it will raise from the online gaming industry by changing the taxation treatment of ‘freerolls’ and the giving of freerolls as prizes.

3 - the number of inductees into the SBC Sports Betting Hall of Fame. Howard Chisholm of Chisholm Bookmakers, Carsten Koerl of Sportradar and FSB Technology chairman Mark Blandford.

3 - the number of TV ads along with 7 radio spots, press ads, in-shop POS and creatives for social media that Coral has planned after agreeing a multi-million poiund campaign. The high-energy, action-packed TV and radio ads, were created by Big Al’s Creative Emporium, and feature the voice of Peaky Blinders star Joe Cole.

Coral brand director Olly Raeburn said: “Our new executions are much more contemporary and much more product focused. They're brimming with energy, packed full of action and really drive a sense of engagement around sport, putting Coral right at the heart of the action.”

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