Last year’s EiG Launchpad winner on what they achieved since winning in 2016

Last year’s EiG Launchpad winner on what they achieved since winning in 2016

Thursday, September 7, 2017 Posted by Joseph Streeter
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EiG’s Launchpad competition provides gaming start-ups with an unrivalled opportunity for exposure in front of some of iGaming’s key figures.

Ahead of this year’s eagerly awaited, ninth Launchpad competition, TotallyGaming.com caught up with Martin Miller, co-founder and CEO of last year’s winner, 1SpinMillionare.

EiG’s Launchpad competition provides gaming start-ups with an unrivalled opportunity for exposure in front of some of iGaming’s key figures.

The cut-off point for applications for this year’s event are on the September 22, and those looking to find out more about applications can find out more by clicking here.

In previous years, start-ups such as Colossus Bets, FSB Tech, Fresh8 Gaming, Imperus (now Tangelo Games), BlueBat (acquired by GreenTube), NumberFire (acquired by FanDuel), Casino VR and Lucky VR have benefited from the exposure and the opportunity to meet investors and potential commercial partners.

Totally Gaming: 1SpinMillionaire is an incredibly interesting idea, could you tell us more about it and how you thought of the concept?

Martin Miller: Thank you. With 1SpinMillionaire (1SM) we redefine the lottery status quo. It is a game-changer that combines an innovative approach with customer rewards and engagement to disrupt the lottery sector.

The idea behind is very simple, which is the key to its success. It does not matter if the user plays a slot, makes a bet in sport, plays poker or bets on a virtual dog race. Every time he or she wagers, they get a 1SM ticket for free.

For example, if user bets €10 on Chelsea-Tottenham or €10 on five lines in Gonzo´s Quest, they get a 1SM ticket. If they bets €100 they receive 10 tickets. So with this one bet, the user can win additionally up to €1 million for free.  

1SM connects content providers through the lottery on top of it. And the best about it is that it works also outside of gaming industry. This is where we see the big potential. Because it does not matter what you buy (flowers, milk, taxi ride, dinner at restaurant, travel or cinema tickets), you can get a 1SM ticket for free. So actually by just one taxi ride you can become a millionaire.

In a standard lottery, you have to pay for the ticket, but in our lottery you never pay. Our business model is to charge operators or retailers small fee, not the user.

TG: How did winning Launchpad help you take your business to the next level?

MM: The winning of the launchpad 2016 helped us mostly in three fields: marketing the product, creating brand awareness and facilitating contact with lots of clients

I cannot forget to mention that EIG Launchpad brand is well known in the gaming industry, so people really react positively to it. It’s definitely worth attending.


Submissions for EiG 2017 Start-Up Launchpad closes 22 September. For further information and to download an application form click here  

EiG takes place on October 30 to October 1. For more information, click here.

 

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