1on1 with Simon Trim on the 25th anniversary for Sporting Index

1on1 with Simon Trim on the 25th anniversary for Sporting Index

Monday, April 10, 2017
Sporting Index is celebrating its 25th anniversary this month

Sporting Index CEO Simon Trim spoke to TotallyGaming.com, as the spread betting firm celebrates 25 years since taking its first bet on the buy of Conservative seats for the 1992 General Election.

Totally Gaming: Is there anything planned to mark 25 years of trading on Sporting Index?

Simon Trim: We’re running a variety of 25 themed offers and competitions to our client base. These are based on the heritage of Sporting Index and the interest our clients have in our novelty specials.

We’ll also be doing random promotional cash drops of varying amounts divisible by 25, as well as tailored offers for our 25 longest serving clients who have all been with us since day one.

TG: With the nature of sports trading, losses are inevitable; which markets have led to the biggest hits for Sporting Index?

ST: The two most high profile over the past 25 years have been cricket. Brian Lara took us to the cleaners at Antigua in 1994. He batted for nearly 13 hours and scored 375 runs, including 45 boundaries. Each one of them cost us £1,500.

We then took a battering in the 1999 Cricket World Cup thanks to our market on total tournament wides. The original spread was 245-265 based on stats from previous tournaments, but our traders had failed to consider how much the newly introduced white ball would swing in English conditions.

It was one-way traffic from our clients and before a ball had even been bowled the price was close to the 500 mark. After the end of a tortuous tournament, 979 wides were bowled and we had lost over £500,000.

TG: On a more positive note, can you name just a few of your biggest highlights since April 1992?

ST: We’ve had plenty of good days over the years, but I think some of our biggest highlights have been the creative and humorous markets that we have come up with.

Jerry Springer was one of our clients’ favourites. It was a market on the total number of German headers when England beat them 5-1 in World Cup qualifying in 2001.

We also ran a market at the 2010 World Cup called Spitting Image which was the total number of times players were caught spitting during the England v Germany game.

TG: You were proud to unveil the UK’s first ever mobile betting application in 2003; are you surprised to see how far this has progressed since then?

ST: I don’t think you could say surprised. Technology has changed massively over the past couple of decades and it took a while for the industry to really get to grips with mobile.

Consumers now use their mobiles for so many things and roughly 60% of our bets are placed via mobile, which shows just how much things have progressed.

TG: Can you predict the next big trend in mobile sports betting and trading?

ST: Personalisation is going to become even more important. You only need to look at how personalised online shopping has become these days to see the potential for the betting industry. The modern-day punter demands a service that is relevant to them and bookmakers should be offering that to them.

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