Totally Gaming Academy teams up with Lee Richardson to offer Sportsbook Management Academy

Totally Gaming Academy teams up with Lee Richardson to offer Sportsbook Management Academy

Thursday, February 23, 2017
“We wanted to make sure the course appealed to all, whether you were a start-up, a developing or established brand" says CEO of Gaming Economics, Lee Richardson

Totally Gaming Academy have teamed up with industry expert and CEO of Gaming Economics, Lee Richardson, to offer their latest training course specialising in sportsbook management.

Lee is a veteran of the sports betting industry with over 15 years’ experience as an operator for companies such as Coral-Eurobet, Tote and Boyle Sports and has managed trading rooms in the UK, Gibraltar and Ireland. His experience as an operator, a platform provider, product developer, trading teams manager and as a punter, has given him unique insight and expertise into what it takes to run a successful sportsbook. 

“Opinion used to be very important when setting bets and it still has some importance, but it is dramatically less important than the maths behind the algorithms of the trading tools used today. Products have changed and management need to understand this” Lee explained.

The Sportsbook Management Academy is an intensive four day course, covering all the challenges of operating a sportsbook: “We wanted to make sure the course appealed to all, whether you were a start-up, a developing or established brand" Lee added.

The course will have huge relevance to start-ups "from the orientation of the industry to the functions, planning, product, promotion and people” and for developing or established brands, "because of the fast-developing nature of the industry, I would expect that there is something in the course for you – either a new approach to something you already do or some new ideas.” Lee explained.

For more information about the topics taught in the Sportsbook Management Academy, please download the full agenda here. Lee will be hosting the launch training course in London on the 25 – 28 April 2017, and it is priced at £4000 per person. Please visit the Totally Gaming Academy website here or contact Portfolio Director, Paul Mills, here for more information. 

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