Digitain secures more content with virtuals deal

Digitain secures more content with virtuals deal

Monday, October 24, 2016 Posted by Andy McCarron
Suren Khachatryan, CEO of Digitain, 'very pleased' with the deal

Last week at EiG, betting systems supplier Digitain signed an agreement with specialist virtual games supplier Kiron Interactive to distribute its virtual games. The multi-channel deal, which spans retail and online, will see the Kiron’s popular suite of virtual games being integrated on Digitain’s new platform and distributed to their customers across Eastern Europe and Central Asia.

With this deal Digitain’s customers will have access to a large portfolio of virtual racing and sports games, including football, horse racing, dog racing, basketball, motor racing, cycling and a large selection of other sports.

Suren Khachatryan, CEO of Digitain, said: “Kiron’s virtual games are very popular, and we’re very pleased to be able to offer them to clients as a complementary product to our sportsbook and casino.

“The partnership gives us another string to our bow and provides our operator partners with new and engaging content as they look to acquire and retain customers.”

Steven Spartinos, co-CEO of Kiron, said the collaboration reflected a growing interest in virtual games among operators and their players in emerging markets around the world. "We’re delighted to have struck a deal with Digitain, whose innovative approach will help us reach new audiences in new territories. It is exciting that Digitain will be introducing us to their clients in countries where we’ve not previously had a presence.”

Armenia-based Digitain recently teamed up with Mediatech to offer their sportsbook on the company’s IRIS platform, as well as launching the product with Bosnian operator Xlivebet.com

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