Ultimate Gaming withdraws from New Jersey

Ultimate Gaming withdraws from New Jersey

Monday, September 22, 2014

Ultimate Gaming is to withdraw from the New Jersey online gaming market after terminating its agreement with Trump Taj Mahal Associates, which operates the Trump Taj Mahal casino in Atlantic City, US.

The online gaming operator said that the contract had been curtailed just over one year after the partnership had been unveiled due to “multiple breaches by Trump Taj Mahal Associates”.

Trump Taj Mahal filed for Chapter 11 bankruptcy reorganisation on September 9. The bankruptcy court filing in Delaware listed Fertitta Acquisitions, Ultimate Gaming’s parent company – which is controlled by land-based casino and restaurant operator Station Casinos –as a creditor, with almost $1.5m (€1.2m) owed.

The news represents a setback for Ultimate Gaming, which trumpeted the original partnership with the casino in July 2013 as “a huge step forward in our desire to offer Americans across the nation the opportunity to enjoy safe and regulated online games”.

Following the latest news, Ultimate Gaming chairman Tom Breitling said: “We are grateful to the State of New Jersey and the New Jersey Division of Gaming Enforcement for allowing us to be one of the first companies to bring online gaming to the citizens of New Jersey and appreciate their leadership as one of the first states to allow online gaming.

“We are working closely with the Division of Gaming Enforcement to ensure a smooth transition for our online gaming customers as we wind down our New Jersey operations.”

Ultimate Gaming, one of just two companies to have been operating in online gaming in Nevada and New Jersey, will continue to maintain its existing online poker operations in the former of the two US states through UltimatePoker.com.

The company has not given a timeframe for ceasing its New Jersey operations, but it will not be accepting any new deposits from now on.

Ultimate Gaming launched in New Jersey in November, but according to state regulators, Trump Taj Mahal’s online gaming revenue was $4.9m in the first eight months of 2014 – the lowest of all six casinos with online gaming operations in the state.

Ultimate Poker launched in Nevada in April 2013.

“We look forward to enhancing our customer experience in Nevada by adding Mac and mobile offerings by the end of the year,” Breitling added.

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