tappit: The future of casino currency?

tappit: The future of casino currency?

Tuesday, November 21, 2017 Posted by Michael Lawson
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The tech startup is eyeing expansion into a number of industries.

tappit is an innovative new firm specialising in cashless payment technologies. It uses radio-frequency identification (RFID) technology that enables venues to work cash-free, and has primarily been used in festival environments.

More recently, tappit has branched out into sporting events, including Dubai Rugby 7s and a sponsorship deal with League One Bury, and the company now has its sights on the betting industry as it puts further expansion plans in place.

The company's Chief Marketing Officer Paul Winslow highlighted a number of mutually beneficial aspects of tappit being implemented in a casino environment, relating to responsible gambling, customer data and general practicality.

He told TotallyGaming.com: “The great thing about our product is that once you start thinking about a particular industry, all sorts of possibilities start to occur. This was one that kickstarted over a coffee a few weeks ago and I think it’s a great opportunity.

“Practically it’s a great solution and reduces the amount of cash on-site but also has interesting possibilities for customer data capture: what games people play, when, how often, how much they are happy to spend.

“But the really interesting part of this for me is the responsible gambling element. If you walk into a casino with a set limit on your spending, you can load that amount onto your card and gamble much more responsibly.

“I’m not completely naïve on this, as individuals are ultimately responsible for their own gambling, but even though we try to make it as easy as possible to top up a cashless card or wristband, if we can improve the experience for customers by putting a brake in place, we feel it’s a great use of innovative payment technology.

Totally Gaming says: tappit, as a company and as a product, is very much in its infancy, and hasn’t yet been implemented in a casino or betting environment. Nevertheless, the picture painted by the firm’s Chief Marketing Officer Paul Winslow suggests tappit could offer a multitude of benefits to the industry.

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