Sports and racing games to lead VGM revolution

Sports and racing games to lead VGM revolution

Tuesday, September 29, 2015
GameCo said it is the first company to bring a new skill-based machine to market

Sports, racing and shooting games are among the categories that GameCo wants to introduce in casinos after announcing the creation of what it calls “the world’s first video game gambling machine”.

Nevada Gaming Commission (NGC) this month gave approval of regulation changes to allow slot-machine makers to begin incorporating skill-based elements into new games, with the state acting on the industry’s desire to attract more young people into land-based properties.

GameCo said that its new arcade-style video game gambling machines (VGM) are similar to existing electronic poker and blackjack machines, and utilise a patent-pending system that balances player skills with proprietary game design to deliver single player games which maintain the same house return to players as traditional slot machines.

Elaine Graboyes, co-founder and chief executive of New York-based GameCo, said the company will now work with game developers and publishers to adapt video games for casino gaming, while at the same time meeting regulatory requirements.

“Our skill-based VGMs are the natural evolution of the slot machine,” Graboyes said. “Attracting millennials to the casino floor is the most critical issue facing gaming destinations today and GameCo is delivering the solution casinos need to engage this key audience.”

In May, the Association of Gaming Equipment Manufacturers (AGEM) proposed a bill in Nevada asking the Nevada Gaming Control Board (NGCB) to create regulations allowing for technology to be developed to create new slot games incorporating skill-based elements. The bill passed both state houses unanimously, and was signed into law shortly thereafter by Governor Brian Sandoval before this month being approved by the NGC.

As well as the action and sports games, GameCo also expects puzzles and hidden object releases to become popular.
The company added that it is working alongside compliance testing agencies, as well as various state gaming regulators, and expects to begin field trials early next year.

“We have created a truly state-of-the-art experience that speaks directly to the nearly 93 million adult Americans that play video games,” Graboyes said.

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