Playtech agrees Caesars Entertainment casino management deal

Playtech agrees Caesars Entertainment casino management deal

Tuesday, June 20, 2017 Posted by James Walker
The supplier’s technology will link 178 tables and 427 electronic terminals

Playtech has signed a large-scale casino management system agreement with Caesars Entertainment EMEA across eight landmark UK properties, including the world-famous Empire Casino in central London.

Playtech subsidiary IGS will replace Caesars’ legacy technology with its cutting-edge proprietary Neon Enterprise system that will give the casino group complete control across its entire operation that covers eight properties, 178 gaming tables and 427 electronic terminals in London, Mayfair and across its UK estate.

The supplier’s retail division, which includes IGS, is firmly established as one of the fastest-growing providers of systems to land-based casinos.

Under the terms of the deal, Caesars will deploy Neon’s advanced player tracking features estate-wide, while also making the most of the Anti-Money Laundering (AML), Know Your Customer (KYC) and Enhanced Due Diligence controls.

The Neon Enterprise system features Neon Analytics and the recently released Neon CRM – both of which are tightly integrated to the enterprise architecture in order to deliver targeted offers to players and measure the impact on bottom-line results.

“Neon Enterprise is the fastest-growing casino and slots management system worldwide,” Martin Sykes, managing director of IGS, told TotallyGaming.com.

“In the future, we will be incorporating features for other verticals including bingo, sports betting, virtual sports and number games to manage all forms of retail gaming as part of the Playtech ONE omni-channel solution.”

Alex Oswald, CFO of Caesars Entertainment EMEA, added: “From my previous experience of using Neon – specifically Neon Analytics and the data it provides operators – I knew that it would make a significant impact if deployed within Caesars Entertainment properties.”

Totally Gaming says: As a leading provider of systems to land-based casinos, Playtech’s retail division is committed to providing operators with the latest technology for player tracking and security. The new agreement with Caesars Entertainment will give the group complete control over its UK estate, while allowing the company to offer targeted campaigns to its customers.

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