Operators turn to VizExplorer for cutting-edge CRM solutions

Operators turn to VizExplorer for cutting-edge CRM solutions

Thursday, April 27, 2017 Posted by James Walker

The ideal casino revenue management (CRM) solution should be simple to use, accessible, scalable and robust enough to give hosts the right player information when they need it, according to Jeff Hoss, vice president of business development for VizExplorer.

The San Diego-based company powers space and profit optimisation, marketing intelligence, sales enablement and real-time service automation solutions for gaming, manufacturing and sports and entertainment venues.

Among the group’s portfolio of CRM solutions, techVizOps helps casinos streamline technical operations by automating alerts about slot machine events, tracking service notes and enabling a view into the total cost of slot ownership.

Running parallel with this, hostVizOps helps casino hosts and managers respond instantly to player events as they occur on the slot floor. The solution optimises VIP revenue with real-time alerts to facilitate player management and development, notifies hosts of player activity or location with real-time card-based triggers and facilitates host manager processes, host tasks and performance tracking.

April saw several US casinos adopt VizExplorer’s range of CRM solutions, including Sandia Resort & Casino in New Mexico, Elk Valley Casino in California and Potawatomi Hotel & Casino property in Wisconsin.

The contemporary casino at Sandia boasts more than 2,200 slots, 32 table games, a 15-table poker room, bingo and live keno, alongside several other entertainment amenities.

The property purchased VizExplorer’s slot floor optimisation solution, floorViz, and campaignViz to support and enhance its marketing campaign management functions. Seeking advanced solutions to add intelligence to its player development and technical and dispatch service processes, the New Mexico facility also selected hostVizOps and techVizOps.

One year after installing VizExplorer’s base reporting product, Indian gaming property Elk Valley Casino has selected the company’s campaignViz for marketing campaign management, along with techVizOps for smart slot maintenance and dispatch for its nearly 350-machine slot floor, and greetViz to enable real-time guest service.

Elsewhere, Potawatomi Hotel & Casino property in Milwaukee has installed hostVizOps, as the facility looks to empower its hosts with information at their fingertips to deliver a premium VIP experience.

“We advocate for casinos to get the CRM solution that makes the most sense for their needs,” Jeff Hoss, vice president of business development for VizExplorer, told TotallyGaming.com.

“The ideal CRM solution should be simple to use, accessible across the organisation, scalable for your property size, and robust enough to give hosts the right player information when they need it and to provide casino marketers with player behaviour insights that inform their marketing campaigns.

In addition to the new installations, April also saw VizExplorer sign two strategic partnerships that gave rise to two new solutions: CashInsite with Everi IQ for player loyalty and transaction analysis, and SocialLink for OpenWager, which provides social player and campaign analysis.

“The VizExplorer team continues to work on developing new partnerships like these,” Hoss said. “Ultimately, we aim to build an ecosystem of solutions that provide new capabilities to support casino operators in gaining connecting, accessing, and gaining the intelligence needed to make good, data driven decisions to optimize their businesses.

“We’re a software company in an industry with a ton of data that is rapidly changing. We always have projects in the works, and partnerships that help expand the capabilities we offer our casino customers.”

TotallyGaming says: VizExplorer specialises in data slot floor optimisation, marketing campaign management, intelligent player development, and service and dispatch management. As operators realise the benefits of the company’s solutions, VizExplorer continues to work with innovative partners to develop joint solutions that further the interests of gaming property owners in 2017.

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