New Jersey rising: Caesars completes $30m Harrah’s Resort enhancement

New Jersey rising: Caesars completes $30m Harrah’s Resort enhancement

Friday, July 14, 2017
The enhancements bring Caesars’ total reinvestment into its Atlantic City resorts to $200 million

Caesars Entertainment Corporation, owner of three casinos in Atlantic City, has completed over $30 million in enhancements to Harrah’s Resort, just in time for the summer season.

The hotel’s upgrades include the addition of several new restaurants; a complete restoration of its pool and nightclub, The Pool After Dark; and a fresh redesign of 450 guestrooms and suites – bringing Caesars total reinvestment into its Atlantic City resorts to $200 million over the last three years.

“Building on the highly-successful openings of the Wild Wild West at Bally’s and our $125 million Waterfront Conference Center at Harrah’s Resort, we are excited to complete our master-plan enhancement project just in time for summer,” said Kevin Ortzman, president of Bally’s and Caesars, and Rick Mazer, regional president for Harrah’s Resort, in a joint statement.

“Atlantic City, with its iconic beach and world-famous Boardwalk, has been a mainstay summer destination for decades and our resorts – Bally’s, Caesars and Harrah’s – are committed to offering guests first-class, Vegas-style experiences - without the flight.”

Located in Atlantic City’s exclusive Marina District, Harrah’s Resort opened its doors in 1980, becoming the fifth casino in the city after the legalisation of gambling in 1976.

Totally Gaming says: The enhancements to Caesars’ Atlantic City properties will help add to the resorts’ appeal among Northeastern entertainment-seekers. And as Hard Rock International pushes ahead with plans to renovate the recently-acquired Trump Taj Mahal, local tourism officials will be anticipating a growth in footfall across its famed Boardwalk over the months ahead.

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