How to personalise promotions to reduce marketing costs

How to personalise promotions to reduce marketing costs

Wednesday, October 14, 2015 Totally Gaming
Finnplay said it will allow companies to target specific players

Gaming operators can now personalise their offers to players following a new programme released by platform provider Finnplay.

The Finnish company’s new feature gives operators the ability to deploy free spins to a specific player or group for specific games.

Finnplay said it will allow companies to target specific players and reduce the overall marketing bonus costs by rewarding only the players that the business wishes to target, based on a variety of criteria like device, country or affiliate.

Martin Prantner, the chief executive of Finnplay, said: “Our clients operate in an increasingly competitive environment where acquisition costs are increasing, along with more emphasis on yield management of the player.

“Marketing teams require more functionality within the platform and our player retention feature is designed to help operators achieve their commercial KPI goals.

“It also acts as a means to differentiate and personalise gaming content to players, who can easily see all the free spin campaigns they are eligible for and can find out easily the games they can use the free spins for.

“It’s a win-win situation for both parties, of which our free spin feature is available for Betsoft, Airdice, OGS and Netent games within the Finnplay gaming platform.”

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