Hard Rock unveils details of Spanish mega-resort

Hard Rock unveils details of Spanish mega-resort

Wednesday, July 12, 2017 Posted by James Walker
The iconic guitar-shaped Hard Rock Hotel will be a focal point of the Hard Rock Entertainment World

Hard Rock International has revealed new details surrounding its Hard Rock Entertainment World resort proposal, which is slated to open in Catalonia, Spain.

Pegged as one of the largest resort destinations in Europe, the €2 billion project will be located next to PortAventura theme park and spread across 745,000 square metres.

It will feature hotels, convention areas, entertainment, dining and shopping, along with the Hard Rock Hotel & Casino Tarragona, which is perhaps best described as a resort within a resort.

Located approximately 100 kilometres south of Barcelona, the Hard Rock Entertainment World concept has already been approved by the Catalan government, although the operator has not disclosed when the facility will open.

The development was conceived following the failed Barcelona World – later ‘BCN World’ – project.

Originally envisaged as a large-scale leisure destination featuring six separately-owned resort-casinos, political opposition saw the plans for BCN World scaled back to just two casinos.

However, Hard Rock was recently left as the sole bidder after rival operator Genting pulled out of the project.

According to the operator, Phase 1 of the new development will be headlined by the Hard Rock Hotel & Casino Tarragona, which will feature 1,200 slot machines, 100 table games and a family-orientated hotel and shopping area, developed in collaboration with PortAventura.

“We’re honoured to work with the Catalan government on the creation of Hard Rock Entertainment World and look forward to bringing first-class entertainment and hospitality experiences to the region,” said Jim Allen, chairman and CEO of Hard Rock International.

With venues in 75 countries, including 176 cafes, 24 hotels and 11 casinos, Hard Rock International is one of the most globally recognised leisure and hospitality brands.

Details of the company’s plans for Hard Rock Entertainment World follow the group’s announcement in April that it had completed the purchase of the former Trump Taj Mahal in Atlantic City.

The operator said it is planning a “significant redevelopment” of the New Jersey facility, which opened in 1990 but closed for the final time last year.

Totally Gaming says: Over recent years, Hard Rock International has successfully realigned its business model from one which focuses solely on themed cafés and restaurants to include large-scale leisure properties. Hard Rock Entertainment World promises to feature one of Europe’s largest casinos, but given the historic struggles operators have faced when it comes to establishing Las Vegas-style resorts in Spain, those within the industry will hold back on their celebrations until the ink is dry on the latest development plans.

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