Habanero shows its speed to market with EscapeBET partnership

Habanero shows its speed to market with EscapeBET partnership

Wednesday, May 31, 2017 Posted by Luke Massey
Content from Habanero is now available via the CIS-facing operator

Video slots and table games developer Habanero has credited the technical expertise shown by its service executives after pulling off one of the quickest integrations in the company’s history.

Content supplied by Habanero is now available on CIS-facing operator EscapeBET, from a partnership which progressed from contract signature to live in less than a fortnight.

Habanero Head of Sales Daniel Long acknowledged that the production of high quality content, which includes recent slot titles such as Fire Rooster, Bird of Thunder and Panda Panda, must be complemented by speed to market.

“We have always been very keen to produce the best content we can, but we recognise that there are a lot of good games on the market these days. It’s therefore, not just about producing good games,” Long told TotallyGaming.com.

“What operators find more frustrating than anything is having that quality content within touching distance but then not being able to get it in front of their players because of an elongated or clumsy integration process. Smaller operators often have to wait in the queue behind the bigger ones, and the whole thing can take a lot longer than it should.

“We’ve tried to change that, to ensure no operator is waiting for us to access our games. It’s important for us to give a personalised level of service to our clients and scale up as we grow, to ensure we always have the correct number and quality of account service executives and technical expertise on hand to keep our clients happy.

“Therefore, we’re very pleased that in this case the EscapeBET integration was so quick, and we will endeavour to maintain customer service like that as we go forward.”

Totally Gaming says: Habanero is trying to stand out in a crowded marketplace by combining its video slots, table games and poker titles with a quick and straightforward integration process. The developer will be looking at its speed to market on EscapeBET as a benchmark for future deals.

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