Codeta on the search for fresh investment

Codeta on the search for fresh investment

Tuesday, January 10, 2017
Edward Ihre's live dealer specialist site has big plans this year

Following a successful launch period in the European igaming markets of the UK, Austria, Switzerland and Germany, industry live gaming specialist Codeta has high ambitions for 2017.

Led by igaming player acquisition and operations veteran Edward Ihre, Codeta is seeking to stamp its mark as the leading destination for live table/gaming players. The industry new player combines as intuitive site with a variety of live dealer games including blackjack and roulette from the likes of NetEnt, Evolution Gaming and Authentic Gaming.

Having further developed the operator’s product and services, Ihre is now seeking further investment in order to fully push Codeta operations. Seeking to build a European wide momentum, Ihre states that the funding will be used to create ‘blockbuster campaigns’ pushing the live gaming brand in the competitive igaming sector.

Speaking to TotallyGaming.com, Edward Ihre commented on Codeta 2017 ambitions: “We have very ambitious expansion plans for the year, both geographically and in terms of the product we offer our players. We have made strides since launching at the back end of summer last year, but need additional financing to take Codeta.com to the next level. We already have a loyal player base drawn to our site due to the different approach we have taken to product and marketing as a live table-games focussed operator.

“The online casino sector is a fiercely competitive – and saturated – market but we have been able to stand out from the crowd with our industry-leading selection of live table games and innovative approach to rewards and bonusing. We have dared to be different, reflected in our branding and voice, and are now reaping the rewards from taking this approach. We are excited and passionate about live dealer, and look forward to working with new investors to continue to grow the business.”

Totally Gaming says: At least Codeta has a unique proposition to take to investors rather than the me too offer that many other operators end up following. Part of big challenge for brands is to find an audience and that is through increasing dependence on affiliates. Ihre’s extensive knowledge in that space should give Codeta a better chance than most.

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