Cherry targets ‘leading technology supplier’ status with XCaliber

Cherry targets ‘leading technology supplier’ status with XCaliber

Monday, November 28, 2016
XCaliber is Cherry’s new technical innovation B2B business

Cherry iGaming is targeting ‘a selective number of new operators’ for its technical innovation B2B business area, XCaliber.

The new business area will enable Cherry to sell its gaming platform and technology to both operators and partners. Through XCaliber, which will be headquartered in Malta with a supporting tech team in Poland, Cherry will also bring to market its tracking software tool Omarsys.

Dario Arruda, CEO of XCaliber, told TotallyGaming.com: “2017 will be the first year of XCaliber in the market and our ambition is to be able to continue excelling with the innovation, development and operation of our products. Naturally, we expect to bring on board a selective number of new operators to take our gaming platform and set of complementary solutions.

“We have an interesting roadmap for 2017 from a product perspective. And seeing our ideas and propositions for the iGaming industry contributing to the success of our partners is our main goal.

“Cherry iGaming has won 'Operator of the Year' for three consecutive years at the International Gaming Awards and much of that can be put down to the significant investment we have made in our platform, technology and solutions. Seeing others getting to the same level, or even higher, is what will keep us on our toes, working harder than ever to position XCaliber as a leading technology supplier in online gaming and a synonym of quality.

“We also believe that 2017 will be the year of Omarsys, our tracking tool. We are currently finishing a new and improved User Interface for the administration area and adding some exclusive features that we believe will help differentiate Omarsys even more from its competitors.”

Totally Gaming says: By launching into a new business area, Cherry has created further shareholder value and strengthened its reputation as an innovative company with a multi-brand strategy. Dario Arruda will work closely with Cherry iGaming’s existing brands and new customers by providing access to Omarsys, as well as helping to deliver first-mover innovations in the gaming industry.

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