Casino affiliate website launched by ex-NHL enforcer

Casino affiliate website launched by ex-NHL enforcer

Friday, November 3, 2017 Posted by Craig Davies
Sami Helenius aims to target Swedish market with Kasino Curt

An ex National Hockey League (NHL) star has unveiled a new casino affiliate website called Kasino Curt.

Sami Helenius is to target Swedish casino enthusiasts through the new venture, with the scandinavian nation reportedly pressing ahead with plans to overhaul its online gambling market.

Discussing the launch, Helenius told TotallyGaming.com:  “I think that it’s interesting, fun and possibly very profitable. The costs are quite small and I have some good connections, so giving it a try seems like a good idea.”

Before going on to talk about the potential Swedish overhaul: “I am quite sure it’s going to happen in the near future. It’s something that has been talked about for quite a while now.

“Internationally licensed online casinos are getting more and more popular in Sweden, and there is very little the state-owned Svenska Spel can do about it. However, I think Svenska Spel is going to keep its monopoly on land-based casinos and slot machines.”

Helenius is unable to promote the website in his native Finland, with the Finnish Lotteries Act granting RAY, Veikkaus and Fintoto, three organisations who merged in early 2017, exclusive rights to run gambling operations.

This led to Sweden being the target audience for Kasino Curt, where it is believed the monopoly of state owned Svenska Spel is to come to an end, allowing international operators to apply for local licenses.

Helenius, known as the ‘Fighting Finn’ due to being the first man from Finland to take to the NHL ice in the position of enforcer, has named his website after ex-Swedish ice hockey coach Curt Lindström.

Lindstrom led the Finnish men’s national team from 1993-1997, and secured World Championship gold in 1995.

Totally Gaming says: Helenius seems very confident that the online gambling market in Sweden is going to see a significant change in the near future, and that his brand will be an unfounded success if it does occur.  The ex Tampa Bay Lightning and Calgary Flames star could well be justified with this positivity, with a Mediavision consultancy survey finding that 61 percent of all new online gambling accounts set up over the past year were with internationally licensed operators.

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