Alea launches B2B arm Alea Play

Alea launches B2B arm Alea Play

Thursday, November 30, 2017 Posted by Joseph Streeter
ALEA Play gives other operators access to its innovative online casino platform

ALEA.com, operator of UK online casino LadyLucks.co.uk and the world’s first real money virtual reality (VR) online casino, SlotsMillion.com, has launched a new B2B business arm, ALEA Play.

ALEA Play gives other operators access to its innovative online casino platform, which includes a portfolio packed with more than 2,000 blockbuster desktop titles from 45+ suppliers, including NetEnt and Quickspin.

In addition, they receive exclusive access to slots from Felix Gaming and Noble Gaming.

ALEA Play’s fast servers ensure the platform runs seamlessly across desktop and mobile devices, with more than 1,000 mobile games that include a growing collection of VR mobile slots, starting with Pragmatic Play’s Sugar Rush.

ALEA’s innovative API holds all information sent and received. Through ALEA Play, this is all available to ALEA’s operator partners. This data (including IDs, ratios, tags and the automatic creation of games in the back office) can even be used to improve their own software.

Alexandre Tomic, ALEA co-founder told TotallyGaming.com: “ALEA Play allows operators to deliver a vast portfolio of games to their players. This includes access to exclusive providers, as well as industry-first mobile VR slots.

“Our platform is super-fast, and offers a state-of-the-art back office that allows operators to further fine tune and tailor the player experience.”

Totally Gaming says: The launch of Alea’s B2B arm, Alea Play can help the group open other operators up to a vast new portfolio of games, the group boasts titles from some of the most highly regarded suppliers, furthermore, it’s hard not to get the impression that virtual reality is on the brink or hitting a mainstream market, so Alea sharing its technology with the industry, will only speed up that process.

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