Terminal rollout paying dividends for Mecca Bingo

Terminal rollout paying dividends for Mecca Bingo

Wednesday, November 9, 2016 Posted by Andy McCarron
SG Gaming's server based gaming solution is proving itself on site

Mecca Bingo has hailed gaming machines from SG Gaming as a big success, one year after a rollout of its server based gaming solution across the Mecca Bingo estate.

It was SG Gaming’s biggest ever rollout of a server based solution to the bingo sector, which provided the opportunity to demonstrate how SG Gaming delivers a leading gaming solution and works in partnership with customers to help drive cashbox revenue.

The rollout saw Clarity, T8 and Triple 7 terminals installed across Mecca Bingo Clubs across the UK from Scotland to the South coast. A year on the terminals are now fully embedded, with Mecca customers enjoying access to SG Gaming’s B3 and Category C game titles, including popular titles such as Rainbow Riches Party and Action Bank.

Mecca’s slots project manager Rod Runnalls explained that the new terminals allowed customers to have more choice than ever before. “The depth and variety of B3 and Cat C content available from SG Gaming is key to our gaming machines business. Well known titles such as Spartacus and Reel Em In from the company’s Barcrest, WMS and Bally gaming brands have proved popular with our customer base.

“In addition to the content offering we introduced the Clarity terminal to our customers with its interactive button panel which has been a welcome addition to Mecca’s cabinet offering, providing players access to great content and modern technology.”

Runnalls is also a big fan of the promotional functionality provided by the server based system as the various tools including on terminal free plays, prize draws, and machine tournaments, has provided the operator with a host of ways of adding value to the overall Mecca experience.

He added: “The functionality has also enabled us to help drive customer retention and loyalty by providing a consistent promotional offer which adds value to customer experience as well as ultimately contributing to overall cashbox performance.”

Phil Horne, chief executive officer of SG Gaming, believes the success of the partnership is due to the great working relationship between the two companies and the flexibility of SG Gaming’s networked solution.

He commented: “I am continually impressed by the close collaboration of the SG Gaming and Mecca teams involved in this partnership. Over the last year the networked solution has seen significant operational efficiencies introduced across the Mecca business. In particular, it is great to see key insight and data provided by SG Gaming being used to identify and address areas of opportunity. The data capture and promotional functionality offered by our networked solution is key to driving cashbox success.”

Horne added: “The past year has been a great example of how two businesses can work together to first embed a new server based gaming solution, and then work in partnership to enhance that offering realising its full potential. I am very pleased to see the success of this partnership highlighted in the recent Rank Group results of June 2016 where the rollout of the server based gaming machines was highlighted as a contributing factor to the like-for-like 3% growth in Mecca venue amusement machines.”

Totally Gaming says: The potential of linking up all machine operations via server based technology is an old argument that has played out in the bigger gaming premises in the past. But as the costs come down and machine gaming become even more important to bingo operations, then the more likely the smaller venues will be able to invest in this side of the business.

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