Operator talk: Can iGaming help public beat boredom?

Operator talk: Can iGaming help public beat boredom?

Tuesday, October 6, 2015 Totally Gaming
John Harmander said that an ethos of fun is central to Casumo

Casumo’s John Harmander says that the adventure casino has launched in the UK with just one aim – beating boredom. 

While some companies may target specific revenues or participation levels, the operator’s chief marketing officer told TotallyGaming.com that it wants to put excitement into the life of its customers through play.

Casumo launched in 2012 and has been successful in Scandinavia with its unique use of design, technology and innovation. After launching in the UK and integrating UK currency, Harmander said that Casumo now wants to challenge perceptions of what an online casino should be in Europe’s biggest market.

“An adventure casino is different from all other online casinos because of the unique metagame that is played outside the traditional casino games that players are already familiar with,” Harmander said.

“In the metagame - or Casumo adventure - the time spent with Casumo is rewarded with social valuables, monetary rewards and physical things, all depending on how far you’ve travelled in your own unique adventure. The more time you spend with Casumo, the more things you get.

“Players who are playing Casumo win more often than anywhere else, as they can win on the traditional online casino games, as well as during the adventure of casumo.com.”

As it launched in the UK, Casumo commissioned a nationwide survey which revealed that the British public are bored for 18 days a year on average. The research went on to show that Britons are more likely to reach for their mobile phones to fight boredom than read a book, go to the gym or talk to their partner.

Harmander said that the feel of the site, as well as games and prizes on offer, make Casumo a great choice for those looking for some excitement when they pick up their smartphone.

“Casumo is a brand with a single, clear purpose – to erase boredom." Harmander said. "This ethos runs throughout the whole platform. Our product value proposition is that players win more often with us, due to Casumo being as much about adventure as traditional online casino games.

“We also have one of the largest game selections, with a focus on simplicity and ease of play in terms of both the design and UX.

“Casumo is a brand with a clear purpose that we ensure is integrated everywhere. We have a product that makes players win more often, and our own highly technical and unique platform which delivers an experience to players they haven’t seen before.

“We’re aiming to erase boredom in the UK and we’re confident of success.”
 

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