LCB targets long term results with revised hybrid focus

LCB targets long term results with revised hybrid focus

Friday, August 11, 2017 Posted by Luke Massey
LCB acquired Two Little Fleas for $835,000 in May 2017

Three months after acquiring online bingo portal Two Little Fleas, Latest Casino Bonuses (LCB) has confirmed that the site is working “to initial expectations”, despite an expected summer downturn.

However, the online casino review portal has admitted that it is enduring a temporary decrease in profits after revising its approach to partnerships to focus on strong hybrid deals, removing an over reliance on its legacy cost per acquisition (CPA) strategy.

Nikola Zugic, Co-CEO at LCB, told TotallyGaming.com: “Overall, the site has been performing quite well. We have gained few more rankings and increased the search traffic by few %. We have been working on reorganising our partnership deals, moving away from heavy dependence on CPA deals over to strong hybrid deals.

“This has led to slight and temporary decrease in profits, however overall it’s the only right, viable and long-term strategy that will give better results long term. Plus, we must consider that it gets a little bit quiet during the summer months.”

Two Little Fleas, the online bingo affiliate acquired by LCB from Lindar Media for a total consideration of $835,000 (£649,098), provides informative content for online gambling consumers, including bingo reviews and details around the networks, supporting software and accepted payment methods.

When asked about the most popular platforms presented by Two Little Fleas, Zugic added: “It’s mostly Dragonfish and 888 powered websites, along with some Cozy Games. We have based our decision to push certain sites depending on multiple factors such as reputability of the brand, ability to convert and retain traffic, and the type of hybrid deal on offer.”

Totally Gaming says: An honest LCB has accepted a temporary decrease in profits, but expects its focus on hybrid deals to reap rewards, particularly on bingo portal Two Little Fleas. Moving forward, LCB management is targeting operators with a long-term retention based focus for its portfolio, as part of reputable brands with no unresolved player issues or complaints.

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