Interview: Throwing your hat into the UK market

Interview: Throwing your hat into the UK market

Monday, December 8, 2014 Totally Gaming

Bingo and casino content provider White Hat Gaming's network currently comprises four websites: mainstagebingo.com, bingohour.com, bingonorthernireland.com and nudgenudgebingo.com. TotallyGaming.com spoke to Marc Weinberg, the chief marketing officer at White Hat, about the company being granted a UK gambling licence and its plans in the market.

TotallyGaming.com: What are your plans now that you have received the licence?

Marc Weinberg: “Now that we have the UK licence, it opens up new marketing and advertising opportunities, which will both expand our core software business offering and promote existing brands on our platform.

“We are always on the look-out for new licensees who want to partner with us to provide them with a software solution. The UK licence immediately gives us more visibility at events such as ICE TotallyGaming, where we will of course be exhibiting, and it provides those potential partners with a level of comfort when they see that we already have the full licence.”

TotallyGaming.com: How important is the UK gambling market to your company?

MW: “We have an international presence but the UK market is crucial to us. There was never a doubt about the need to obtain a UK gambling licence and then to grow our local market share. We feel that the White Hat Bingo Network, which is largely made up of UK players, has massive growth potential in 2015.”

White Hat Gaming's services cover various areas of the industry - flow chart above is copyright of White Hat Gaming

TotallyGaming.com: Is the UK gambling market too cluttered now?

MW: “Obviously UK players have many choices when it comes to casino brands, but the market is certainly not saturated. We believe that if you offer a wide variety of gambling content along with exceptional service and you are locally regulated, then the UK market can be the engine that drives overall growth.”

TotallyGaming.com: Do you have any future plans to boost business in the UK?

MW: “We are in the process of rolling out an aggressive online marketing campaign that promotes both our software platform and our existing bingo and casino clients. We are also expanding our affiliate network by focussing on UK-based Affiliates.

“In the past, many were understandably hesitant to work with brands that did not have a Tier 1 or UK licence. Now that we have a full UK licence we can also explore new avenues such as UK paid search as well as offline advertising.”

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