Intertain plans boosted by bingo platform purchase

Intertain plans boosted by bingo platform purchase

Thursday, June 25, 2015
The Vera&John owner believes it can further growth after the Parlay deal

Bingo and lottery operator Intertain Group has strengthened its offering after securing the rights for Parlay Games' online bingo software source code.

Toronto-listed Intertain, which is the holding company that owns the Jackpotjoy and Vera&John brands, has also bought the Bingo.com domain as part of a CAD$2.8m (€2.02m/$2.26m) deal.

As part of the arrangement, Intertain will have access to Parlay's back office system, its HTML5 mobile bingo products, and has licensed additional casino, mini and side games, along with direct game integration capabilities into other CRM and content platforms.

“Intertain has acquired some of the leading bingo brands in the world during the past 12 months and it has been our plan to eventually own a proprietary bingo platform to provide the company with options and flexibility for our current and future business," Intertain president and chief executive, John Kennedy FitzGerald, said.

“This deal will immediately enable Vera&John to integrate the bingo platform and additional side games into its existing platform in order to move forward with a bingo offering for its customers.”

Intertain said that the Bingo.ca domain will give it the ability to launch a Canada-wide free-play bingo network in order to showcase its products and bingo expertise to Provincial lottery corporations.

The Parlay deal is dwarfed by some of the big purchases that Intertain has made in its first year of operations, as it seeks regional expansion.

The company paid CAD$825m for Gamesys in April, which included the purchase of UK-facing brands including Jackpotjoy, Virgin Games and Starspins. It also bought Mandalay Media, owner of Costa Bingo, Fancy Bingo and Rio Bingo, in a deal that could rise to CAD$116.5m.

Late last year, Intertain became a major player in Scandinavia with its takeover of Vera&John parent company Dumarca Holdings in a deal worth at least CAD$111.9m.

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