Insight: How Unibet built a winning team

Insight: How Unibet built a winning team

Wednesday, June 1, 2016 Totally Gaming
Riina Kostamo said development is at the heart of Unibet's employment strategy

Strong leadership and the offer of development and benefits are among the best ways of ensuring a satisfied workforce according to Unibet, which has scooped a prestigious best employer award in Malta.

The gaming operator’s head of human resources, Riina Kostamo, told TotallyGaming.com that Unibet is focused on “building a great workplace for our employees” after it was named as the best employer in the 150+ employee category by Business Leaders Malta (BLM).

Unibet and its rivals were rated by their staff in terms of seven criteria, including communication and team cohesiveness, corporate culture, employee wellbeing, leadership effectiveness, performance management, reward and recognition, and training and development.

Kostamo said Unibet performed well across the categories, adding that its highest scores were in sections aligned with the company values of “friendly, passionate and expert”.

“In terms of training and development, we have a very well planned and intense onboarding process to welcome and train the new employees to become experts in their areas of work,” Kostamo said. “A lot of emphasis is also placed on the development of our current workforce.

“In terms of leadership effectiveness, we have great managers who take pride on being approachable, competent and caring. Furthermore, we are putting a greater emphasis on manager development.

“Finally, in terms of corporate culture, we have managed to develop a friendly atmosphere where employees are proud to say they work for Unibet and are proud of the work they do.”

Unibet employs more than 300 members of staff from 27 different countries in Malta, with workers on the island primarily employed in operational roles, such as customer support and payments. Kostamo said the company has introduced a culture of reward, with employees themselves helping to improve the cohesiveness of the unit.

“To keep the good atmosphere ongoing even during busy times, we offer, for example, many great benefits and small perks to our employees,” she said. “We also have a very engaged entertainment committee making sure our employees can celebrate special events and have opportunities to form relationships with colleagues to enhance unity and family feeling.”

Kostamo explained that while Unibet is pleased to have won the award for the second time in three years, the company also wants to use the findings of BLM Employee Research to make improvements.

“Unibet Group has placed a big emphasis on developing talent and maintaining high employee satisfaction so naturally we very are happy to see that our efforts have been recognised,” Kostamo said. 

“The study gives more insight into the areas needing development at Unibet from a HR perspective and confirms some of our earlier Great Place To Work (GPTW) research findings. Based on the information obtained, we are able to tackle these areas and continue to build a great workplace for our employees.

“Going forward we would like to see more gaming companies participating in the study.”

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