Cherry ready for market move

Cherry ready for market move

Friday, January 29, 2016 Totally Gaming
CEO Fredrik Burvall expects another exciting year

Swedish operator Cherry Gaming highlighted its growth and ambition recently when it revealed plans to list on the Stockholm Nasdaq in 2016. Here, chief executive Fredrik Burvall tells TotallyGaming.com more about the move and what else the company has in store for 2016...

TotallyGaming.com: What would this move to the Stockholm Nasdaq say about Cherry? More broadly, would it perhaps also suggest online gaming has become part of the establishment in Sweden? 

Fredrik Burvall: It is the natural next step for Cherry. We are one of the fastest growing companies in the online gaming sector and we are going to continue our aggressive growth strategy in 2016. A listing on Nasdaq Stockholm will increase the possibilities for institutional investors to invest in Cherry's shares and give an extra seal of quality for the company.

TG: You made some changes to the management structure recently - could you tell us why these changes were made and how they will affect Cherry's ambitions for the coming year?

FB: We have a very good team at Cherry and everyone is working to the same goal of continued growth and profitablity. Online is the main growth area for us and it is important to continue strengthening the team.

Jonas Wåhlander has a great deal of experience in other high volume, fast-paced and customer-centric companies. He has plenty of ideas as to how we are going to continue our rapid growth and I’m certain he’s going to be an excellent addition.

We are also pleased that Marius Andersen has taken a new role as Chief Growth Officer. His role will play an important part in continuing the strong growth we’ve been achieving.

TG: What can we expect from Cherry in 2016?

FB: We’re just targeting more profitable growth, both organic and through acquisitions. I’m not going to rule out further acquisitions this year, but the deal has to be right. I think we’ve done some very good deals over the past 12 months and we’re always on the lookout if the right opportunity comes up.

Our platform is first class and we have strengthened both our SEO and affiliation considerably. It’s going to be an exciting year.

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