Bingo! Marathonbet expands online collection with Microgaming

Bingo! Marathonbet expands online collection with Microgaming

Friday, September 22, 2017 Posted by Luke Massey
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Microgaming is providing Marathonbet with a range of bingo variants

Marathonbet’s Gaming Manager Dave Mills has described bingo as a “natural extension” to his company’s product portfolio after signing a bingo software deal with Microgaming.

Marathonbet Bingo, launched on 15 September for UK customers, allows Marathonbet customers to benefit from a larger bingo selection, including classic variants of 90 and 75 ball games.

The software deal with Microgaming also includes the provision of a range of progressive jackpot titles with lucrative prizes, more than 400 Casino in Bingo side games, and a back-office suite designed to ensure players can enjoy the best possible bingo experience.

Mills told “We see the introduction of bingo to our portfolio as a very natural extension that comfortably fits in with our other products.

“Bingo is a very popular product, which has a huge following within the UK marketplace and cuts right across all customer bases. Our bingo product offers all the key customer touch points that will provide good customer experience and entertainment in equal measure.”

Jean-Luc Ferriere, Director of Network Games at Microgaming, added: “Marathonbet have always been an important Quickfire customer. We’re thrilled to be expanding our relationship and to be welcoming them to the Microgaming Bingo Network, supporting them in their launch of bingo, adding a well-known brand to our growing customer base and building a strong future together.”

Totally Gaming says: Adding a bingo range is a logical move for Marathonbet, and one that is sure to increase the entertainment on offer for its existing customers. However, it remains to be seen whether they can work with Microgaming to attract a younger generation of players, most likely with a focus on adapting bingo better to mobile.

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