Zynga expands social poker offering with new classic title

Zynga expands social poker offering with new classic title

Friday, October 24, 2014 Totally Gaming

Jon Liu, the vice-president of games at Zynga’s poker arm, has claimed that the social gaming company is hoping to harness the interest of its poker customers with the launch of a new classic social title. Zynga Poker Classic has been developed in response to customer feedback on Zynga Poker, which was launched by the social gaming company in September. The latest title will have familiar gameplay that Zynga social poker customers have become accustomed to as well a number of other new features such as leagues, which have been added as a way to inspire competition amongst players. Players’ chips, profile and history will also be transferred between the two titles in order to allow customers to access each game without delay. Zynga Poker Classic will launch on iOS within the next couple of weeks and will also be made available across Android devices later this year. Speaking in his blog on the Zynga website, Liu said that the latest social poker offering will help to address a demand from customers that has become apparent since the launch of Zynga Poker last month. “To meet the demand we are seeing for both games, we will soon offer two distinct products – Zynga Poker Classic and the new Zynga Poker,” Liu said. “We have heard from many of you that you like the look and feel of the new Zynga Poker, while others miss the classic design and play style of the original game." Social gaming was highlighted as a major opportunity for the gaming industry at EiG 2014, which concluded yesterday (Thursday) in Berlin, Germany. “It’s very difficult to predict what will be happening in 10 years’ time, but I believe that the social aspect will be increasingly important,” Atari chief executive Frederic Chesnais said. “A player with 20 friends in the same game is more likely to stick with it than a player with two friends in the same game. Gaming will be a place for friends, and if friends are playing in a game they will recruit more friends.” Video gaming pioneer Don Daglow agreed that the “social lessons” shifting over from video gaming to iGaming will be “very fruitful” in the future, even though he insisted that there will still be a place for traditional gaming experiences.

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