William Hill seeks to restore markets for dieters losing weight

William Hill seeks to restore markets for dieters losing weight

Monday, February 6, 2017 Posted by Luke Massey
William Hill has suffered losses from people losing weight

Just a week after confirming that they had stopped taking bets on dieters losing weight, William Hill is in the process of getting ‘the moratorium lifted’.

Upon making the announcement, the bookmaker conceded that they were withdrawing the bets with a ‘heavy heart’, but admitted they had ‘lost pounds and pounds to people losing pounds and pounds’, through overpricing the chances of people losing weight.

Rupert Adams, Media Relations Director for William Hill, told TotallyGaming.com: "We are in the process of trying to get the moratorium lifted as it is a great fun bet with lots of interest. The reality is these bets are losers for us, but they make a nice story and we’ve done well out of them in the past."

Adams also outlined the process for customers who had sought these bets in the past, whereby they see their GP to get weighed, measured and given a letter to say what a safe weight loss is. William Hill worked out the odds from there, with a maximum payout of £2,500. Someone who was heavier, or taller, to start with, was given a much smaller price to lose the weight.

Totally Gaming says: William Hill has worked with the Bobby Moore Fund for bowel cancer, and the NHS to support those trying to give up smoking. This is a novelty style bet, which doubles up as an effective initiative to aid the NHS in their fight against obesity. The ‘losers’ might trigger ‘losses’, but it is a good brand association for William Hill, who have done well out of these bets in the past.

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