William Hill reveals technology focus following quarterly growth

William Hill reveals technology focus following quarterly growth

Tuesday, October 21, 2014 Totally Gaming

William Hill plans to roll out new technology in the final quarter of 2014 after reporting significant growth in the 13 weeks through to September 30, 2014, a spokesperson for the UK bookmaker has revealed to TotallyGaming.com. 

William Hill’s net revenue in the third quarter increased by 23% on a year-on-year basis thanks in part to favourable sports results in the period. Revenue from online operations jumped by 55% while the firm’s retail business increased by 9%.

In addition to sports, the bookmaker said that ongoing development of its various international businesses was another reason for revenue growth in Q3, highlighting the success of its Australian business, which generated a 17% increase in revenue.

The bookmaker also enjoyed an 83% jump in operating profit and again singled out the performance of its Australian operation, which experienced a huge 384% increase in operating profit during the quarter. Elsewhere, operating profit from William Hill’s online business rocketed by 126% and its retail arm grew by 31%. 

The bookmaker also highlighted the success of its expanding US business, which recorded a 21% increase in wagering activity and mobile growth of 88%. 

“In terms of Q4, one of our core strategies is technology and a number of new features around our Trafalgar project,” the spokesperson told TotallyGaming.com.

“This is based on streamlining a number of our capabilities and ensuring we can much more rapidly release updates and enhancements. Previously, due to supplier restrictions, we could only do about 10 releases per year, whereas now we can do 10 releases a day if required. 

"We’ve essentially built and are building a very future-focused technology platform. Technology is at the heart of our growth strategy and will help deliver other goals.

“People will start to see changes to the look of the website as these enhancements are rolled out."

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