William Hill to push Australian ‘Click to Call’ system

William Hill to push Australian ‘Click to Call’ system

Thursday, September 3, 2015 Totally Gaming
James Henderson has backed the controversial 'telephone' offering

William Hill could expand its controversial in-play system in Australia despite it being the subject of a federal police investigation.

The Australian newspaper reports that chief executive James Henderson played down concerns about the legality of Click to Call, which was referred to the authorities by the regulatory Australian Communications and Media Authority (ACMA) in June.

Australian law forbids the placing of live bets by any method other than a telephone call, but the systems used by Hills and Bet365 circumvent this by checking if the user has their computer or smartphone microphone switched on and deeming that to be a phone call.

Henderson said that Click to Call had tripled the company’s live-betting turnover in Australia and that Hills “wants to capitalise on its popularity”.

“If, as I expect, Click to Call takes off and the platform can take all the breadth and depth of content for online, then we can review the marketing budget at that time to see whether we can maximise that,” he said. “We’ve had a very positive response to Click to Call since April.

“The ACMA has referred the product for review, but we have every confidence in our product, so we’ve made it available across all our platforms.”

Ladbrokes withdrew its similar QuickCall service earlier this year after ACMA referred the operator and rival Bet365 to Interpol, while William Hill is to be investigated by the Australian police as its Click to Call offering is hosted in the country

Australian operator Crownbet has said that it will not offer a similar in-play service until the completion of a review into the country’s existing gambling laws is concluded.

Speaking to the Sydney Morning Herald newspaper, Matthew Tripp, chief executive of Crownbet, said: “I think some of the policies in the Interactive Gambling Act do need a review.

“I've had the same in-play betting system as William Hill and Bet 365 since the end of 2014 but have chosen not to roll it out until I could get some verification from ACMA and the federal police.

“In light of the review, I won't be rolling it out until that process is complete.”

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