Why William Hill has signed an information sharing MoU with the SFA

Why William Hill has signed an information sharing MoU with the SFA

Monday, August 1, 2016 Posted by Andy McCarron
Bill South: MOU about collaborative working and good governance

Bookmakers need to be seen as part of the solution to match fixing rather than one of its causes, according to Bill South, director of security and community affairs at William Hill.

The bookmaker has just signed a ‘landmark’ memorandum of understanding (MoU) with the Scottish FA on betting integrity, which complements the MoU the firm has signed with the English FA. The MoU will put in place ground rules for sharing data in the battle against match fixing.

South told TotallyGaming.com: “It’s about collaborative working and good governance and very much that bookmakers are seen as part of the solution and not the problem. Part of that needs to be a willingness on our behalf to share information and data and if we see something where there is a breach of a sports own rules then we can help.”

The two separate MoU’s cover all professional football events and associated governing bodies within England and Scotland, and within the jurisdiction of both FAs.

William Hill will exchange information with the two individual governing bodies related to suspected betting irregularities in their respective countries. The information exchange agreements include issues such as match fixing and insider betting on all events under the jurisdiction of the two governing bodies.

South added: “William Hill is the biggest bookmaker in Britain and it’s important for us to take a leadership role in the protection of the integrity of our national sport. These two MoUs will help safeguard the integrity of football in both England and Scotland, and we are firmly committed to working closely with both FA’s to ensure our beautiful game isn’t sullied.”

Meanwhile William Hill has also penned a two-year deal with Everton to become the Club’s Official European Betting Partner. The new partnership will an offer of exclusive odds on a comprehensive range of markets on all Premier League and cup games, exclusive competitions and money-can’t-buy prizes.

The arrangement for the 2016/17 and 2017/18 seasons will see William Hill use Everton’s platforms to connect with Blues fans in the UK and across Europe, with its name set to appear on the Club’s LED screens and interview backdrops as well as providing an improved concourse betting experience for fans at Goodison Park.

Alex O’Shaughnessy, chief marketing officer at William Hill, commented: “Everton are one of the most iconic clubs in Britain and it’s great to be joining the Blues at this exciting point in their history. We can’t wait to start working with the club and we look forward to offering the millions of Evertonians a fun and innovative betting service across all of retail and digital channels.”

Totally Gaming Says: The Memorandum of Understanding (MoU) model of collaboration was prevalent around 10 years ago as Betfair pioneered information sharing with a number of sports at a time when the betting exchange was being accused of aiding match fixing by allowing people to lay selections. However collaborative bodies such as ESSA, of which William Hill is part, reduced the need for the individual MoU. They might be making a comeback if the individual operators feel it is necessary to underline their own integrity capabilities.

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