Why STS has sponsored a Polish CS:GO team

Why STS has sponsored a Polish CS:GO team

Thursday, June 1, 2017 Posted by Sam Cooke
STS CEO Mateusz Juroszek speaks to Totally Gaming

One of Poland’s biggest bookmakers, STS, recently dove further into esports by sponsoring the team Izako Boars.

The Polish organisation currently only run a roster in the Valve title CS:GO. The bookmaker has been offering esports markets in some form since 2014 but has now evidently decided to step things up a gear. The Izako Boars are a young organisation but are well known in Poland, a country in which CS:GO leads the way amongst the most popular esports titles. Indeed some of the most successful CS:GO players to date in terms of prize money are Polish, and STS will be hoping that the Boars can emulate the success of the likes of TaZ, NEO and the Virtus Pro team.

Mateusz Juroszek, CEO of STS told Totally Gaming why they went for Izako Boars specifically: “Izako Boars is one of the most recognisable teams in esports in Poland. It was because of this that, naturally, the team was approached. Izako Boars were created on the initiative of Piotr “Izak” Skowyrski which is a strong brand throughout the entire country. We recognised that with that team we will achieve goals we adopted while taking the decision on strengthening the STS presence in esports.”

We asked Juroszek whether team sponsorships in esports are mostly the same when it comes to activations. He replied: “The sponsorship agreement with Izako Boars and its provisions are hard to compare with others due to the exceptional specifics of esports. Traditional games are governed by other rules than these which esports teams participate in. Activations for sports fans must be adjusted to a discipline. Due to that, actions directed to fans of various sports will differ from each other.”

On the topic of whether there’s more value to be found in sponsoring an esports team, Juroszek stated: “The average esports consumer is a different person than a traditional sports fan. They cannot be equated. As the first entity in Poland we have decided to introduce esports to our offer. Since 2014 we have regularly extended the number of bets available. We stream games and we really see a great potential in that domain. It’s one reason why we created a dedicated section within the framework of STS.pl and separate communication channels in social media.

In the Polish market nobody has approached esports betting in such a comprehensive manner as STS. We make efforts to approach esports consumers in a different way than sports clients. We have employed a dedicated team from the world of esports, we’ve invested in successive functionalities and we continue to develop and strengthen our offer. In 2016 our turnover from esports wagers has more than tripled – by 313% – when compared with 2015. We want this to continue and for STS to become a household name in esports betting.”

Totally Gaming says: As one of the larger bookmakers in Poland, this is a big win for the Izako Boars. It’s also a positive move by STS and another example of a way that the world of regulated betting can help rather than hinder the growth of esports.

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