Why responsible gambling is a non-negotiable part of business

Why responsible gambling is a non-negotiable part of business

Monday, July 18, 2016 Posted by Andy McCarron
The betting industry is highlighting problem gambling safeguards this week

The UK bookmaking industry is upgrading its alerts on gaming machines as part of Gamble Aware Week, an initiative to highlight the betting sector’s commitment to social responsibility.

Gamble Aware Week is co-ordinated by the Association of British Bookmakers (ABB) and is meant to educate betting shop customers about the measures that bookmakers have in place to help make sure that they gamble responsibly. The sector is underlying that message by lowering the threshold at which gaming machines users receive a mandatory warning.

Grainne Hurst, Director of Corporate Affairs at Ladbrokes, explained to TotallyGaming.com: “Gamble Aware Week is an annual event to recognise the importance the bookmaking industry places on encouraging our customers to bet safely and responsibly. To mark this, Ladbrokes is joining forces with our industry colleagues to promote responsible gambling and raise awareness of the measures we have in place to help keep gambling fun for customers.

“All window advertising in our shops during this week will be replaced with eye-catching and bold responsible gambling posters and we are also launching new mandatory alerts on gaming machines which will appear when a customer has spent £150 or played for 20 minutes.  This replaces the £250 spend and 30 minutes which was previously in place.”

Hurst added: “Responsible gambling is a non-negotiable part of our business and at Ladbrokes we are proud to go the extra-mile.  We were the first operator to link senior management remuneration to responsible gambling targets, as a clear sign we are willing to take the lead on a key issue facing our industry.”

Malcolm George, Chief Executive of the ABB, commented: “We are really pleased to launch this year's Gamble Aware Week, which emphasises the importance the bookmaking industry places on encouraging our customers to bet safely and responsibly. Betting shops offer the safest place to gamble. We want all our customers to enjoy their leisure time in our shops and our clear advice will help them do that.

“The introduction of the new mandatory alerts on gaming machines are an important part of our wider responsible gambling agenda and will help customers to monitor and balance their leisure experience. The new alerts are on top of the existing options for all players to set their own limits on spend and time on gaming machines and taken together are a major step forward in our commitment to responsible gambling."

Meanwhile partner agencies of GamCare, the problem gambling charity, in Glasgow, Cardiff and Manchester will be hosting free drop-in information and advice sessions for anyone concerned about gambling.

These sessions are friendly and informal, and offer a chance for the public to explore their personal situations in a safe and relaxed atmosphere and to find out more about local and national support available.

Dirk Hansen, CEO at Gamcare, says: "Gamble Aware Week provides a unique platform to reinforce the issue of responsible gambling in major UK cities, and to raise awareness of the help and support available to anyone concerned about their gambling or that of someone close to them.”

Totally Gaming Says: “The responsible gambling safeguards introduced in recent times to betting shops in the UK have been numerous, not least the recent nationwide self-exclusion scheme, so the chance to underline progress in that area should be welcomed. However a joint Gamble Aware week across gaming sectors would be even more effective to help combat problem gambling.”

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