Virtual sports have 'unique' place in the betting portfolio

Virtual sports have 'unique' place in the betting portfolio

Friday, July 29, 2016 Posted by Andy McCarron
Inspired's Steve Rogers said virtuals work on a number of levels

Virtual sports are popular because they work on a number of levels, according to Steve Rogers, CCO Digital Games at Inspired Gaming Group.

Speaking after his firm extended its long-term relationship with UK Fixed Odds Betting company 49s, Rogers suggested that virtuals were the perfect complementary product to other sports betting activities.

He told TotallyGaming.com: “Virtuals are unique in that they allow players to watch and bet on events in-between betting on live sports, or indeed playing on other products. They were originally designed as filler content in the UK, but have gone on to become a unique product strand in their own right, sometimes attracting their own dedicated player base.

“They work on a number of levels; providing filler content for sports bettors who are looking for a quick result on an uncomplicated sports bet in-between their normal live-sports betting patterns, but they also provide the non-sports bettor with a sports betting experience without the knowledge base required to make a more in-depth bet.”

49’s, a longstanding customer of Inspired, has provided virtual horse and greyhound races via satellite to c10,000 UK LBO’s since 2001and was the first company to deploy Inspired’s Virtual Sports. The new contract will provide 49’s with Inspired’s latest graphical upgrades to their tracks – Portman Park, Steepledowns, Sprint Valley, Brushwood and Millersfield.

Following the contract renewal, Inspired will also deliver 49’s’ virtual content to customers via its digital channels

Rogers said: “I’m delighted to announce this deal, which sees Inspired and 49’s continuing their longstanding business relationship. To now be able to license these well-established premium Virtual races to our clients for their worldwide digital channels is a hugely exciting opportunity given the growth we have seen in our digital revenues.”

Rogers said that while horseracing reigns supreme in the UK, other virtual sports do well in certain international markets: “In the UK, Virtual Horse racing remains ever popular, with the relative brevity of a horse race lending itself to the premise of punters making a quick bet in-between live sporting events. Rush Football 2, Rush Football Matchday and Rush Football Live are also hugely popular with players, and this reflects the popularity of the sport across the country.

“Understandably different virtual sports perform better in different markets, reflecting national tastes and interests – for example, virtual motor racing is popular in China, as are virtual greyhounds in Italy.”

Totally Gaming Says: Virtuals have certainly proved themselves to be a steady and important contribution to the bottom line in the markets that they have been regulated. They are the perfect combination of a betting experience with a slot’s statistical profile providing bookmakers with a house edge that they rarely get on live events these days with competition shrinking the overround. 

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