Titanbet backs UK racing again

Titanbet backs UK racing again

Monday, April 27, 2015 Totally Gaming
Titanbet has signed a deal with UK racecourse Lingfield Park

Online betting company Titanbet has signed another sponsorship deal within racing as part of a strategy to extend its reach in the UK.

The Playtech subsidiary has agreeed to sponsor three meetings this week at Lingfield Park racecourse.

The deal comes after Titanbet signed similar agreements with Warwick for the Kingmaker Novices’ Chase and a selection of Kempton Park’s National Hunt meetings.

“This deal with Lingfield Park is the latest of a long line of racing sponsorships that has enabled Titanbet.co.uk to greatly enhance its presence in the UK," said Russell Yershon, spokesman for Titanbet.

"It’s our first agreement with the course and we’re very much looking forward to developing our commercial relationship.”
The agreement sees Titanbet sponsor three of the course’s meetings on Wednesday 29 April, Thursday 30 April and Friday 1 May. Each event has seven races on the card and race-goers will be able to enjoy special sign-up offers and prices.

The sportsbook, run by Playtech’s subsidiary, PT Entertainment Services is planning a number of initiatives to attract new customers in the fiercely competitive market.

Titanbet made its first foray into racing sponsorship last October at Kempton Park. It has also signed partnerships with The Sun newspaper and radio station Talk Sport.

Speaking about the company's focus on racing, Yeashon said: “It forms an important part in our product offering and gives us excellent brand visibility as we look to grow our market share in the UK.

"Investing in sponsorship helps our key objectives and it’s great to be able to give something back to the fabulous sport.”

Andrew Perkins, executive director of Lingfield Park Resort, added: "We are delighted to welcome Titanbet.co.uk as a new sponsor.

"With more than 90 fixtures a year at Lingfield Park – and one of the only courses to offer a mixture of All-Weather, National Hunt and turf Flat racing - we are ideally placed to meet the needs of all sponsors."

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