Sportradar gains advantage through new tennis deal

Sportradar gains advantage through new tennis deal

Friday, December 11, 2015 Totally Gaming
Alex Inglot believes that the ITF partnership is key to Sportradar's offering to the betting industry

Sportradar believes that other sports should follow tennis’s lead by learning to appreciate the value of their data.

The sports data and services company extended its official data provision partnership with the International Tennis Federation (ITF) until 2021 earlier this week, with Sportradar continuing to collect and distribute information from the ITF Pro Circuit, Davis Cup and Fed Cup tournaments.

In addition to live coverage of more than 50,000 ITF matches per year, Sportradar will increase live streaming coverage together with the ITF National Federations, while a new ITF media platform will help bring digital content closer to fans.

Alex Inglot, Sportradar’s director of communications and public affairs, told TotallyGaming.com that tennis’ positive attitude has helped to make the data partnership a success. 

“We would like to underline how supportive the ITF have been in general - distributing our Live Scoring System devices and ensuring the umpires understand the workings,” Inglot said. “Even beyond the terms of the partnership, the ITF have been very supportive of us using the work we do together as a case study of how sports can really unlock the value in their data.

“Last year, we were invited to the IF Forum in Lausanne to showcase the partnership to the leaders of the world’s sporting federations. It is a powerful example of how Sportradar can react to the opportunity offered by a federation, no matter how large or small it is.”

Inglot believes that the “speed and accuracy” of Live Scoring System will continue to aid the tennis authorities in their bid to reduce suspicious betting on the sport, although Sportradar’s Fraud Detection Services are not part of the deal.

The deal with the ITF certainly gives Sportradar and subsidiary Betradar an advantage over rivals in the betting services sector, with tennis one of the most popular sports for gamblers.

“Tennis is a sport that is rich in data - data that can be collected, analysed and interpreted, giving bettors a real engagement into the statistics and their meanings," Inglot said.

“So, our commitment in the betting sector is to make sure that our clients have the best supplier for all their tennis bet needs: the richest, deepest, most accurate and fastest data, which comes through our Live Scoring system; as well as streaming opportunities to further enrich the betting experience for bettors; all across the ITF, which has the broadest range of tennis matches, available at almost any time in the day and year.

“By partnering all of that official content with the Betradar range of services we offer: from scheduling, to odds, to resulting, as well as Managed Trading Services, Sportradar really puts forward a real and credible one stop shop offer.”

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