Sportech signs 10-yr Totepool contract

Sportech signs 10-yr Totepool contract

Thursday, July 10, 2014

Sportech has signed a 10-year contract with Betfred to replace the British bookmaker's existing tote systems at Totepool with Quantum System. Under terms of the contract, Sportech will also provide a new digital framework for betting on mobile, online and at self-service terminals through its Digital Link proprietary betting technology.

Sportech said the integration of its Quantum System and other betting products will allow Betfred to simplify its betting systems by consolidating its operations under one provider, whilst making Totepool products available for distribution to tote markets around the world.

“The new Quantum System, coupled with the Digital Link and G4 modules will anchor our tote offering going forward, and with the additional flexibility and market reach it gives us, we expect significant growth in our pools products,” Totepool managing director Philip Siers said.

“This is a major investment for Totepool, and it demonstrates our further commitment to horse racing, and a desire to see our pools betting operation, lead the way in technological innovation and racecourse service.”

Ian Penrose, chief executive of Sportech, added: “Sportech processes $13bn of bets annually for racing customers in 25 countries, and now I am delighted we are able to add the UK Tote and Betfred to our list of partners.

“Betfred has a number of ambitious plans, and we are pleased to be able to assist them to improve the customer experience for Tote betting on UK horseracing,” he added.


In-race data: The £500m opportunity

Eastern Europe: Opportunities and challenges in the CIS

Paddy Power strengthens in-shop experience with SIS deal

1on1 - Carlo Scappaticci - Rethinking esports betting with ESP.Bet

BetStars strengthens marketing approach with Fresh8 tie-up

In-race data: The £500m opportunity

1on1 - Carlo Scappaticci - Rethinking esports betting with ESP.Bet

Shifting from red to green: Using data to address RGSB’s priority actions

Gaming Products & Services Directory

The essential directory for the gaming industry