Sky Betting & Gaming targets staff development through charity partnership

Sky Betting & Gaming targets staff development through charity partnership

Tuesday, February 7, 2017 Posted by Luke Massey
Give A Duck has been named as Sky Betting & Gaming’s charity of the year for 2017

Sky Betting and Gaming has challenged staff to ‘develop their own skills in aid of a worthy cause’ after naming Give A Duck as its charity of the year for 2017.

Give A Duck was chosen following a competitive pitch process, after which The Leeds Rhinos Foundation, Macmillan UK, Teenage Cancer Trust, Prostate Cancer UK and Climbing Out each secured a £500 donation as runners up.

The Leeds-based charity, which provides play therapy using specially designed Chemo Duck comfort toys to help children diagnosed with cancer to learn about how their treatment is administered, will receive the benefits from a packed calendar of fundraising initiatives, as well as time and expertise from Sky Betting and Gaming volunteers.

Every Sky Betting and Gaming employee is entitled to 16 volunteering hours a year, which will include taking part in fundraising challenges for Give A Duck and assisting with social media, event management, video production, web development, marketing and SEO for the charity.

Rob Painter, Brand & HR Director, told “We want to build on the traditional fundraising-only relationship with our charity partner, so the time we invest in skills and supporting the charity in its growth will be crucial to not only helping a small team of volunteers to extend their reach nationwide, but in challenging our colleagues to develop their own skills in aid of a worthy cause.”

Totally Gaming says: Sky Betting and Gaming further demonstrated their commitment to ‘giving back’ by launching a ‘Pennies from Heaven’ initiative this month in which salaries are rounded down to the nearest pound with the pence going straight to Give A Duck. Painter has also hailed the ‘unique opportunity’ for a time and skills based partnership, which benefits both the volunteers and the charity. The company is hoping to beat the £50,000 raised for last year’s winners, Teenage Cancer Trust, with a packed programme of events.


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