SIS continues global expansion with new sales director

SIS continues global expansion with new sales director

Tuesday, May 16, 2017
Sandra McWilliams: ‘We’ve signed several high-profile deals in recent months’

SIS, a leading supplier to the retail and online betting industry, has appointed Sandra McWilliams as its new sales director.

The move supports the company’s ongoing efforts to further drive its offer internationally, as well as expanding its customer base in the UK and Ireland.

McWilliams has over 15 years’ experience in various sales roles, most recently as director of sales with payment firm Equiniti.

She has previously worked in the online gambling industry, having enjoyed a four-year spell as sales director at Experian, providing data and security services to online operators.

“The next few months will see a strong product push across the globe, as we look to expand our customer base into new and existing territories,” McWilliams told
“We’ve signed several high-profile deals in recent months, and are building on this commercial momentum with ongoing discussions with several leading operators.
“With exciting new product developments to be announced shortly, I am excited at the growth potential for SIS over the next year and beyond, as we look to consolidate our UK and Irish operations with a diversified international footprint.
“SIS is actively talking to many of our existing partners, finding out exactly what they need from us, so we can tailor our offerings to ensure a much more effective partnership going forward, and this will be key to our business strategy in the next 12 months.”

As part of the company’s international drive, SIS recently signed an agreement with Australia’s leading gambling and entertainment company, Tabcorp, to provide the group with live pictures and data from UK greyhound racing.

SIS also recently signed a deal with B2B tote supplier, The Global Tote (TGT), to supply the company with UK and Irish greyhound content.

Totally Gaming says: After signing several high-profile deals over recent months, the appointment of Sandra McWilliams – an experienced sales director with a strong background across a range of sectors – will no doubt help SIS continue to grow in new markets around the world.


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