Singapore ad rules mean Stoke must drop Bet365

Singapore ad rules mean Stoke must drop Bet365

Wednesday, July 1, 2015
Stoke will wear One Goal rather than Bet365 on their shirts in the Barclays Asia Trophy

Singapore’s strict rules that prohibit gambling advertising mean that English Premier League football team Stoke City must change their shirt sponsor for this month’s visit to the country.

The club is to replace the Bet365 logo on their shirts for the Barclays Asia Trophy competition later this month, and will instead promote the One Goal charity on their shirts.

The Remote Gambling Act (RGA) became law in February, and prohibits the provision, advertising or promotion of unlicensed online gambling services. Companies that break the law can be fined up to SIN$500,000 (€360,000/$400,000).

Stoke’s chief executive Tony Scholes explained that the short-term change of sponsor would allow the club to promote the Asian Football Confederation-backed child malnutrition campaign.

“Football is enormously popular in Asia and we’re delighted to be able to use our participation in the Barclays Asia Trophy 2015 to help publicise and endorse the One Goal message,” said Scholes.

Speaking as the RGA was passed last year, Singapore's Second Minister for home affairs, trade and industry S. Iswaran said: “We prohibit gambling, unless it is specifically allowed for by way of a stringently regulated exemption or license. We will adopt a similar approach to remote gambling.

“The Bill will criminalise the entire spectrum of remote gambling, from individual gamblers to facilitators, agents and runners, to operators. The Bill also provides for website and payment transactions blocking measures, as well as advertising bans.”

The Barclays Asia Trophy takes place from July 15-18 and will feature Premier League clubs Arsenal, Everton and Stoke and a Singapore Select XI team.

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