Senet Group buoyed by MOSES evaluation results

Senet Group buoyed by MOSES evaluation results

Thursday, March 30, 2017 Posted by Luke Massey
The Group invited GambleAware to commission an evaluation of MOSES

The Senet Group has been buoyed by the findings from an evaluation of its Multi-Operator Self Exclusion Scheme (MOSES) and reiterated its desire to bring “existing self-exclusion schemes together under one umbrella.”

The Group invited GambleAware, a leading UK-based charity committed to minimising gambling-related harm, to commission an independent evaluation of MOSES with the aim of assessing the effectiveness of the scheme in supporting customers who wish to stop or reduce their gambling.

The evaluation, conducted by Chrysalis Research, found that 83% of users that had excluded themselves from Licensed Betting Offices (LBOs) found it to be effective in reducing or stopping their gambling activity, while 54% had also excluded themselves from online betting sites and 71% had not attempted to use any of their nominated betting offices since joining the scheme.

Under the betting shop scheme, which came into effect in April 2016 and has attracted around 3,500 registrations, someone concerned about their gambling can exclude themselves from one or more betting shops regardless of the operator with one phone call to the helpline.

In addition to the ability to self-exclude from multiple operators, players can also set time and spend limits on gaming machines, while a new Player Awareness System monitors account-based play for markers of harm, enabling early responsible gambling interactions with customers.

Wanda Goldwag, Chair of The Senet Group, told TotallyGaming.com: “Self-exclusion is a helpful tool for those who need support in staying away from gambling, and we at Senet want the process of self-excluding to be easy and in line with the user's’ needs. Our ultimate aim is to facilitate bringing existing self-exclusion schemes together under one umbrella so customers who wish to exclude can do so from any form of gambling with just one click or call.”

Meanwhile, ABB chief executive Malcolm George hailed the results as “another example of why betting shops offer gamblers the safest and most responsible place to have a bet”, and credited the 43,000 staff who successfully trained to use the new system in a short space of time. Half of the people surveyed confirmed they heard about the scheme in betting shops.

Totally Gaming says: Despite the wholly positive outlook from these findings, there is still some way to go in the process. The study also showed those who had a stronger gambling addiction needed extra support to help reduce their gambling, while some staff acknowledged a need for more guidance and a concern over the staffing levels needed to successfully implement the scheme.

The Senet Group also admitted that it will be more effective when they reach a long-term goal to enable exclusion from any form of gambling with a single click or call, which means joining up MOSES with an equivalent scheme for online gambling.

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