Scotbet wants to 'protect' through Senet

Scotbet wants to 'protect' through Senet

Monday, May 11, 2015 Totally Gaming
Scotbet's growth led to it joining the Senet Group

Scotbet chief executive John Heaton has told TotallyGaming.com that the betting operator became the first new member to join the Senet Group out of a sense of responsibility towards its customers.

The Senet Group was formed in September 2014 by UK industry leaders William Hill, Ladbrokes, Coral and Paddy Power as a self-regulating response to public concerns on gambling, and gambling advertising in particular.

The quartet was joined last week by Scotbet, which is the largest chain of independent betting shops in Scotland with 58 offices and is operated by Corbettsports.

"We joined because the company and I thought it was the right thing to do," Heaton told TotallyGaming.com. "We have a responsibility to ensure that our service doesn’t result in problems for our customers.

“While most customers enjoy betting safely, it’s important that the industry plays its part in protecting vulnerable people. We look forward to working with Senet to achieve that goal.

"We have already removed all posters advertising gaming machines from our shop windows and over the next three months will ensure that we comply with the requirement to display responsible gambling messages."

The Senet Group, whose board is chaired by independent standards commissioner Wanda Goldwag, has responsibilities that include monitoring and enforcing compliance with the commitments made by its members on advertising and other measures aimed at protecting the vulnerable. The Group is able to 'name and shame' or impose fines on operators who breach these undertakings.

Heaton says that Scotbet has made a number of pledges to meet standards set by the Group within a three-month grace period.

"We have made a commitment to comply with the Senet Group's requirements," he said. "This includes the withdrawal of all advertising of gaming machines from betting shop windows and dedicating 20 per cent of shop window advertising to responsible gambling messages.

"We will dedicate 20 per cent of TV end frames to responsible gambling messages and 10 per cent of the total area of all press adverts to responsible gambling messages. We will also give players on gaming machines the option to set time and money limits at the start of their session."

Membership of the Senet Group is open to all gambling operators, with Goldwag adding that the organisation is pleased to now have most of Scotland covered by its standards.

She said: “We’re delighted to have Scotbet on board. We now have about 90 per cent of betting shops in Scotland signed up, which is good news for their customers and all those who want to see higher standards of responsible gambling.”
 

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